Google has launched a new AI feature inside its search results that can call local businesses on behalf of users. The tool is designed to collect practical details such as pricing, opening hours, or booking availability.
When users search for nearby services like pet grooming or dry cleaning, they may now see a button labeled “Have AI check pricing.” Tapping the button allows the system to place one or more calls, retrieve the requested information, and return the results within the search page.
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When users search for nearby services like pet grooming or dry cleaning, they may now see a button labeled “Have AI check pricing.” Tapping the button allows the system to place one or more calls, retrieve the requested information, and return the results within the search page.
Feature Built on Earlier Voice System
The voice tool builds on earlier technology known as Duplex, which Google introduced in 2018. That version was tied to Google Assistant and could place calls for specific tasks like restaurant bookings. In this update, the system has been moved into Search directly. The AI speaks in a clear tone and gathers the business response without user involvement. All calls are recorded for quality review and only made during typical business hours.Business Opt-Out and Call Limits
Google has provided a way for businesses to opt out of receiving these automated calls. Owners can make the change in their Google Business Profile. During a call, a business can also ask the system not to contact them again. The feature is currently rolling out across most of the United States. It is not available in Indiana, Louisiana, Minnesota, Montana, or Nebraska due to local restrictions.Available to Subscribers with Extra Features
While the basic version is reaching regular users, Google AI Pro and AI Ultra subscribers receive higher usage limits. These paid tiers also unlock access to new tools being tested under AI Mode. One of them is Gemini 2.5 Pro, which is a more advanced model used for tasks like maths, code generation, and reasoning-based queries. Users can switch to Gemini 2.5 Pro using a dropdown option in Search. By default, Search still uses a general-purpose AI model for everyday questions.Deeper Search and Research Tools
Another premium feature being rolled out is Deep Search. This tool helps users conduct extended research by scanning hundreds of sources, comparing information, and presenting a summarised output. It is designed for situations where users need longer or more detailed answers, such as planning a major purchase or analysing financial options. Deep Search is only available to AI Pro and AI Ultra subscribers who have opted into the AI Mode experiment through Google Labs.Part of a Broader AI Push in Search
The voice-calling function is just one part of Google’s broader effort to expand AI in Search. The company is adding tools that reduce manual steps, automate simple interactions, and return richer results inside the same page. While some features are still restricted to paying users, the overall plan is to gradually introduce smarter and more capable services to more people.Read next: Survey Finds Workers Rely on AI Even When Employers Provide No Formal Policy
