Google continues to dominate the global search landscape, handling an estimated 13.7 billion searches per day, according to new figures shared by Neil Patel Digital. This puts its share at approximately 26.97% of total daily global search activity across major platforms. Despite growing competition, Google remains far ahead of any individual rival, underscoring its central role in how people access information online.
In second place, and by some distance, is Instagram. The social media platform now processes 6.5 billion searches daily, reflecting how users are increasingly turning to visual platforms to discover trends, products, and content creators.
China’s Baidu comes next with 5 billion, followed by Snapchat with 4 billion. These numbers show how different regions and use cases continue to shape search behaviour globally. Amazon, as expected, sees high search traffic as well—3.5 billion queries per day, driven by product lookups and shopping intent.
Pinterest and the Google Play Store register 2.4 and 2.1 billion daily searches, respectively. While not at the very top, both maintain steady engagement, especially among mobile users and niche audiences.
Further down, Facebook still draws 1.5 billion daily searches, and Yahoo, though past its prime, sees 1.1 billion. TikTok and ChatGPT each report around 1 billion, a figure that highlights how content discovery and conversational AI are beginning to play a more central role in how people search for and process information.
Reddit logs 900 million daily searches, primarily from users seeking real discussions or niche answers. Bing sits at 600 million, while both X (formerly Twitter) and Apple’s App Store close out the list with 500 million each.
The data reflects more than just user preferences—it signals a shift in what "search" means. It’s no longer just about finding websites. Increasingly, people search through images, conversations, short videos, and shopping apps, depending on their goal.
Google may still be far ahead, but the way people find information is clearly evolving. Platforms that integrate search naturally into their experience—whether social, commercial, or creative—are beginning to define the next phase of digital discovery.
Read next: AI Search Still Sends Most Traffic from Desktops, Not Mobiles
In second place, and by some distance, is Instagram. The social media platform now processes 6.5 billion searches daily, reflecting how users are increasingly turning to visual platforms to discover trends, products, and content creators.
China’s Baidu comes next with 5 billion, followed by Snapchat with 4 billion. These numbers show how different regions and use cases continue to shape search behaviour globally. Amazon, as expected, sees high search traffic as well—3.5 billion queries per day, driven by product lookups and shopping intent.
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Pinterest and the Google Play Store register 2.4 and 2.1 billion daily searches, respectively. While not at the very top, both maintain steady engagement, especially among mobile users and niche audiences.
Further down, Facebook still draws 1.5 billion daily searches, and Yahoo, though past its prime, sees 1.1 billion. TikTok and ChatGPT each report around 1 billion, a figure that highlights how content discovery and conversational AI are beginning to play a more central role in how people search for and process information.
Reddit logs 900 million daily searches, primarily from users seeking real discussions or niche answers. Bing sits at 600 million, while both X (formerly Twitter) and Apple’s App Store close out the list with 500 million each.
| Platform | Daily Searches |
|---|---|
| 13.7 billion | |
| 6.5 billion | |
| Baidu | 5.0 billion |
| Snap | 4.0 billion |
| Amazon | 3.5 billion |
| YouTube | 3.3 billion |
| 3.2 billion | |
| 2.4 billion | |
| Google Play Store | 2.1 billion |
| 1.5 billion | |
| Yahoo | 1.1 billion |
| TikTok | 1.0 billion |
| ChatGPT | 1.0 billion |
| 0.9 billion | |
| Bing | 0.6 billion |
| X | 0.5 billion |
| Apple App Store | 0.5 billion |
The data reflects more than just user preferences—it signals a shift in what "search" means. It’s no longer just about finding websites. Increasingly, people search through images, conversations, short videos, and shopping apps, depending on their goal.
Google may still be far ahead, but the way people find information is clearly evolving. Platforms that integrate search naturally into their experience—whether social, commercial, or creative—are beginning to define the next phase of digital discovery.
Read next: AI Search Still Sends Most Traffic from Desktops, Not Mobiles
