OpenAI’s video generation tool, Sora, is now available for free to anyone using the Bing mobile app, following a quiet but significant rollout by Microsoft. The feature, called Bing Video Creator, lets users type in a prompt and receive a short AI-generated video in return — without needing a paid subscription.
Sora first drew attention in late 2024 for its ability to create surprisingly realistic and dynamic video clips from just text, but since then, other companies have launched their own tools, some offering longer clips or faster results. Despite this, Sora’s arrival on Bing opens the door for many more people to try the technology without paying for OpenAI’s ChatGPT Plus or Pro plans.
Using the tool is simple. After downloading the Bing app on iOS or Android, users can either tap “Video Creator” in the menu or just type a phrase like “create a video of…” into the search bar. Within seconds, the app generates a five-second vertical video clip based on the description. Videos can be shared, downloaded, or saved for later, and each user gets ten fast generations for free. After that, slower processing remains available at no cost, or users can use Microsoft Rewards points to unlock more fast ones.
At the moment, videos are limited to five seconds and do not include sound. Horizontal video support is expected soon, but for now the clips are designed to suit platforms like TikTok or YouTube Shorts. The app doesn’t yet support full-length or stitched-together video sequences.
Microsoft says the tool was built with safety in mind. Prompts that could result in harmful content are blocked automatically, and every video comes with built-in metadata that labels it as AI-generated.
Although aimed at casual users, the release also reflects the growing interest in generative video across industries. Short clips created from text may soon find uses beyond entertainment, such as in education, marketing, or training materials.
For now, the rollout is global, except in China and Russia. Desktop access and integration with Microsoft’s Copilot are also expected soon. For many users, this will be their first real hands-on experience with AI video — and with no cost to start, it marks a notable step in making the technology widely accessible.
Read next: Executive Coaching Builds Confidence in Data-First Cultures
Sora first drew attention in late 2024 for its ability to create surprisingly realistic and dynamic video clips from just text, but since then, other companies have launched their own tools, some offering longer clips or faster results. Despite this, Sora’s arrival on Bing opens the door for many more people to try the technology without paying for OpenAI’s ChatGPT Plus or Pro plans.
Using the tool is simple. After downloading the Bing app on iOS or Android, users can either tap “Video Creator” in the menu or just type a phrase like “create a video of…” into the search bar. Within seconds, the app generates a five-second vertical video clip based on the description. Videos can be shared, downloaded, or saved for later, and each user gets ten fast generations for free. After that, slower processing remains available at no cost, or users can use Microsoft Rewards points to unlock more fast ones.
At the moment, videos are limited to five seconds and do not include sound. Horizontal video support is expected soon, but for now the clips are designed to suit platforms like TikTok or YouTube Shorts. The app doesn’t yet support full-length or stitched-together video sequences.
Microsoft says the tool was built with safety in mind. Prompts that could result in harmful content are blocked automatically, and every video comes with built-in metadata that labels it as AI-generated.
Although aimed at casual users, the release also reflects the growing interest in generative video across industries. Short clips created from text may soon find uses beyond entertainment, such as in education, marketing, or training materials.
For now, the rollout is global, except in China and Russia. Desktop access and integration with Microsoft’s Copilot are also expected soon. For many users, this will be their first real hands-on experience with AI video — and with no cost to start, it marks a notable step in making the technology widely accessible.
Read next: Executive Coaching Builds Confidence in Data-First Cultures
