Apple is certainly on a roll. The company managed to hit a revenue milestone from its US App Store commissions that went over $10 billion in 2024.
The latest stats come to us thanks to Appfigures, who claim the figure nearly doubled from 2020 to 2024. Appfigures’ statistics also shows that, developers managed to produce $33 billion in gross revenue from platforms and games through Apple’s payments last year. After giving Apple’s share, that left them with $23 billion.
While the tech giant does not break down its earnings during financial reports, it did share how the App Store was doing great globally, with over $104 billion produced via estimated billings for digital products and services.
The analysis shared how the growth was steady over the years, with $61 billion generated in 2022 to a whopping $91 billion last year. But as per these stats, there is a discrepancy between what the iPhone maker is reporting and what Appfigures estimated analysis mentions.
This is usually shared through important caveats seen in the report. You can find it under the billings and sales figures tab, and they’re not the same as App Store Billings, which is important here.
When the tech giant wrote out this report, the firm shared how it was working hard to display how large the store is and how relevant it is for Apple’s success and the general economy. This is why it combined revenue from the App Store with that produced outside it to give a grand total of the Billings and Sales domain.
In this report, Apple shared how the portion of the total revenue is produced by the App Store, even if a purchase was made elsewhere. For example, when users buy subscriptions for a streaming service, but spend 60% of their time watching it through an Apple device, the Cupertino firm takes the credit.
When we examine the figures related to the App Store in the US, revenue is more important here, thanks to the court ruling on how Apple takes a step back from charging 27% commission regarding transactions that occur beyond the App Store.
Apple says it tried to comply with the court’s ruling related to Fortnite maker Epic Games by introducing changes that would not harm its App Store profits. For this, Apple kept on charging a commission of nearly 27% on such purchases and ruled out how a website link might appear.
Last week, we saw a judge share that Apple violated the 2021 injunction by continually collecting fees on any purchase done external to its app store. It also gave rise to more barriers that would restrict competition.
Such a legal decision forced the tech giant with no option but to make changes to the rules in the App Store. This means it would give developers the chance to add links to other means by which consumers can make a purchase. Since then, several platforms have taken advantage of the chance to introduce payments on the web. Now this would impact Amazon Kindle, Spotify, and Patreon. Another game emulator dubbed Delta is also showing support from memberships of Patreon memberships.
Obviously, the iPhone maker is not happy with the court’s ruling and has decided to appeal it in its recent filing, adding more details about how it causes serious harm. Such imitations could cost the firm huge sums of money every year. Therefore, it sees it as a punishment, more than anything else.
Read next: Google Defends Search Growth Amid User Move Toward AI Tools
The latest stats come to us thanks to Appfigures, who claim the figure nearly doubled from 2020 to 2024. Appfigures’ statistics also shows that, developers managed to produce $33 billion in gross revenue from platforms and games through Apple’s payments last year. After giving Apple’s share, that left them with $23 billion.
While the tech giant does not break down its earnings during financial reports, it did share how the App Store was doing great globally, with over $104 billion produced via estimated billings for digital products and services.
| U.S. App Store Revenue | |||
|---|---|---|---|
| Year | Gross Revenue | Net Revenue | Apple Revenue |
| 2020 | $15,876,397,000 | $11,113,479,000 | $4,762,918,000 |
| 2021 | $22,221,693,000 | $15,555,184,000 | $6,666,509,000 |
| 2022 | $24,571,445,000 | $17,200,012,000 | $7,371,433,000 |
| 2023 | $29,199,068,000 | $20,439,347,000 | $8,759,721,000 |
| 2024 | $33,677,046,000 | $23,573,933,000 | $10,103,113,000 |
| Revenue – Mobile Games | |||
| Year | Gross Revenue | Net Revenue | Apple Revenue |
| 2020 | $8,007,805,000 | $5,605,461,000 | $2,402,344,000 |
| 2021 | $9,863,092,000 | $6,904,163,000 | $2,958,929,000 |
| 2022 | $10,435,217,000 | $7,304,653,000 | $3,130,564,000 |
| 2023 | $11,316,323,000 | $7,921,426,000 | $3,394,897,000 |
| 2024 | $12,755,003,000 | $8,928,500,000 | $3,826,503,000 |
| Revenue – Apps | |||
| Year | Gross Revenue | Net Revenue | Apple Revenue |
| 2020 | $7,868,592,000 | $5,508,018,000 | $2,360,574,000 |
| 2021 | $12,358,601,000 | $8,651,021,000 | $3,707,580,000 |
| 2022 | $14,136,228,000 | $9,895,359,000 | $4,240,869,000 |
| 2023 | $17,882,745,000 | $12,517,921,000 | $5,364,824,000 |
| 2024 | $20,922,043,000 | $14,645,433,000 | $6,276,610,000 |
The analysis shared how the growth was steady over the years, with $61 billion generated in 2022 to a whopping $91 billion last year. But as per these stats, there is a discrepancy between what the iPhone maker is reporting and what Appfigures estimated analysis mentions.
This is usually shared through important caveats seen in the report. You can find it under the billings and sales figures tab, and they’re not the same as App Store Billings, which is important here.
When the tech giant wrote out this report, the firm shared how it was working hard to display how large the store is and how relevant it is for Apple’s success and the general economy. This is why it combined revenue from the App Store with that produced outside it to give a grand total of the Billings and Sales domain.
In this report, Apple shared how the portion of the total revenue is produced by the App Store, even if a purchase was made elsewhere. For example, when users buy subscriptions for a streaming service, but spend 60% of their time watching it through an Apple device, the Cupertino firm takes the credit.
When we examine the figures related to the App Store in the US, revenue is more important here, thanks to the court ruling on how Apple takes a step back from charging 27% commission regarding transactions that occur beyond the App Store.
Apple says it tried to comply with the court’s ruling related to Fortnite maker Epic Games by introducing changes that would not harm its App Store profits. For this, Apple kept on charging a commission of nearly 27% on such purchases and ruled out how a website link might appear.
Last week, we saw a judge share that Apple violated the 2021 injunction by continually collecting fees on any purchase done external to its app store. It also gave rise to more barriers that would restrict competition.
Such a legal decision forced the tech giant with no option but to make changes to the rules in the App Store. This means it would give developers the chance to add links to other means by which consumers can make a purchase. Since then, several platforms have taken advantage of the chance to introduce payments on the web. Now this would impact Amazon Kindle, Spotify, and Patreon. Another game emulator dubbed Delta is also showing support from memberships of Patreon memberships.
Obviously, the iPhone maker is not happy with the court’s ruling and has decided to appeal it in its recent filing, adding more details about how it causes serious harm. Such imitations could cost the firm huge sums of money every year. Therefore, it sees it as a punishment, more than anything else.
Read next: Google Defends Search Growth Amid User Move Toward AI Tools
