According to a new analysis by Kevin Indig based on Similarweb data, Google search visits have increased, but people are spending less time there. This analysis was done after looking at 20 million websites and 5 billion searches in the UK, the US, and Germany. The analysis also found that visits on Google have increased by 9% after introduction of AI Overviews in May 2024. Search queries are the same as before, but users are spending less time on sites and viewing less pages. This means that people are visiting Google more but are leaving faster as they get their answers quickly and move on.
The analysis also found that monthly visits on Google rose from 26.9% to 29.1% after AI Overviews launched, and page views on AI Overview-related keywords increased by 22%. AI Overviews launched recently in Germany, and the time spent on sites has dropped significantly, and users are visiting fewer pages.
The search behavior after AI Overviews hasn’t changed much, with query length in the US being up to 3%, which equals 3.27 to 3.37 words. Query length has dropped a little in the UK while it rose 0.4% in Germany. Over 1.5 billion people see AI Overviews every month, and they have been dominating the top of search results for quite some time now, so it's important for SEO experts to know how this can affect the search behavior.
Read next: What Happens When Google Users Can’t Google for Two Weeks
The analysis also found that monthly visits on Google rose from 26.9% to 29.1% after AI Overviews launched, and page views on AI Overview-related keywords increased by 22%. AI Overviews launched recently in Germany, and the time spent on sites has dropped significantly, and users are visiting fewer pages.
The search behavior after AI Overviews hasn’t changed much, with query length in the US being up to 3%, which equals 3.27 to 3.37 words. Query length has dropped a little in the UK while it rose 0.4% in Germany. Over 1.5 billion people see AI Overviews every month, and they have been dominating the top of search results for quite some time now, so it's important for SEO experts to know how this can affect the search behavior.
Read next: What Happens When Google Users Can’t Google for Two Weeks
