At Fiverr, artificial intelligence isn’t a future consideration, it’s already the standard. The company’s chief executive, Micha Kaufman, has made it clear that anyone not actively leveraging AI tools won’t make it through the hiring process.
From Kaufman’s standpoint, openness to AI isn’t enough. If a candidate hasn’t leveraged it, they’ve already fallen behind. In his view, today’s workforce must take initiative — those waiting to be trained are missing the point. What matters now is not simply understanding automation but using it to elevate productivity. It’s not the tools that pose the threat — it’s the people using them better than you.
This perspective isn’t just rhetoric. In a recent internal communication sent to Fiverr’s 775 employees — later made public — Kaufman issued a stark warning. According to hum, AI has the potential to disrupt roles across every department. Whether in coding, customer support, finance, or design, no position is immune. His message was blunt: adapt, or risk becoming obsolete.
"You must understand that what was once considered 'easy tasks' will no longer exist; what was considered 'hard tasks' will be the new easy, and what was considered 'impossible tasks' will be the new hard. If you do not become an exceptional talent at what you do, a master, you will face the need for a career change in a matter of months. I am not trying to scare you. I am not talking about your job at Fiverr. I am talking about your ability to stay in your profession in the industry.", Kaufman shared on X. Adding further, ". Become a prompt engineer. Google is dead. LLM and GenAl are the new basics, and if you're not using them as experts, your value will decrease before you know what hit you."
Despite the warning, Kaufman’s tone wasn’t alarmist. He framed it as a reality check. Companies, he suggested, won’t have room for those stuck in workflows from years past. For employees across the tech sector, a shift is underway — and those resistant to change may find themselves outpaced.
Fiverr isn’t the only company rethinking what jobs look like in the age of AI. Over at Klarna, the CEO didn’t sugarcoat it — he admitted that AI could probably do just about everything, including his own responsibilities. At Shopify, teams now have to show that a task truly needs a human before they can bring someone new on board. Duolingo’s been trimming its contract workforce in favor of automated solutions, while Salesforce has taken a different route — it’s using AI tools to help current employees shift into new roles instead of letting them go.
So who’s likely to thrive as AI reshapes the workplace? Kaufman points to those who take initiative — the ones actively looking for ways to hand off their own repetitive tasks to technology. It might seem counterintuitive, but the people trying to automate parts of their jobs are often the ones making themselves more valuable. They’re not putting themselves out of work — they’re clearing space to focus on what machines still can’t do.
In Kaufman’s view, staying relevant isn’t just about knowing the latest tools. It’s more about how you think — being curious, flexible, and willing to roll up your sleeves and try new things. As automation takes over the predictable stuff, the real edge comes from human judgment and creativity — the kind of things that can’t be templated or scripted.
Freelancers, in particular, seem to be leaning into this shift. Without rigid job descriptions or internal processes holding them back, many are diving headfirst into new tech, experimenting with fresh tools, and shaping services that weren’t even on the radar a year ago. Kaufman’s seeing it firsthand on Fiverr — where early adopters are carving out entirely new niches, fast.
In Fiverr’s latest Business Trends Index, the data backs this up: demand for services related to “AI agents” exploded by over 18,000%, while interest in AI-driven video production surged more than seventeenfold. Roles like “vibe coder” or “agent trainer” are gaining momentum — and income.
For those seeking to stay relevant in a shifting professional terrain, Kaufman’s advice is blunt: stop waiting. Master the tools. Build with them. Experiment without permission. Being competent no longer guarantees job security.
These days, just being familiar with AI doesn’t set you apart — it’s the baseline. What really matters now is how you use it. Treat it like an optional skill, and you won’t get left behind by technology — you’ll get passed by the people who’ve already figured out how to work smarter with it.
Image: DIW-Aigen
Read next:
• Codex Arrives in ChatGPT as OpenAI’s New Assistant for Developers Writing and Reviewing Code
• Deepfake Technology Explained: Risks, Uses, and How to Detect Fake Videos
From Kaufman’s standpoint, openness to AI isn’t enough. If a candidate hasn’t leveraged it, they’ve already fallen behind. In his view, today’s workforce must take initiative — those waiting to be trained are missing the point. What matters now is not simply understanding automation but using it to elevate productivity. It’s not the tools that pose the threat — it’s the people using them better than you.
This perspective isn’t just rhetoric. In a recent internal communication sent to Fiverr’s 775 employees — later made public — Kaufman issued a stark warning. According to hum, AI has the potential to disrupt roles across every department. Whether in coding, customer support, finance, or design, no position is immune. His message was blunt: adapt, or risk becoming obsolete.
"You must understand that what was once considered 'easy tasks' will no longer exist; what was considered 'hard tasks' will be the new easy, and what was considered 'impossible tasks' will be the new hard. If you do not become an exceptional talent at what you do, a master, you will face the need for a career change in a matter of months. I am not trying to scare you. I am not talking about your job at Fiverr. I am talking about your ability to stay in your profession in the industry.", Kaufman shared on X. Adding further, ". Become a prompt engineer. Google is dead. LLM and GenAl are the new basics, and if you're not using them as experts, your value will decrease before you know what hit you."
Despite the warning, Kaufman’s tone wasn’t alarmist. He framed it as a reality check. Companies, he suggested, won’t have room for those stuck in workflows from years past. For employees across the tech sector, a shift is underway — and those resistant to change may find themselves outpaced.
Fiverr isn’t the only company rethinking what jobs look like in the age of AI. Over at Klarna, the CEO didn’t sugarcoat it — he admitted that AI could probably do just about everything, including his own responsibilities. At Shopify, teams now have to show that a task truly needs a human before they can bring someone new on board. Duolingo’s been trimming its contract workforce in favor of automated solutions, while Salesforce has taken a different route — it’s using AI tools to help current employees shift into new roles instead of letting them go.
So who’s likely to thrive as AI reshapes the workplace? Kaufman points to those who take initiative — the ones actively looking for ways to hand off their own repetitive tasks to technology. It might seem counterintuitive, but the people trying to automate parts of their jobs are often the ones making themselves more valuable. They’re not putting themselves out of work — they’re clearing space to focus on what machines still can’t do.
In Kaufman’s view, staying relevant isn’t just about knowing the latest tools. It’s more about how you think — being curious, flexible, and willing to roll up your sleeves and try new things. As automation takes over the predictable stuff, the real edge comes from human judgment and creativity — the kind of things that can’t be templated or scripted.
Freelancers, in particular, seem to be leaning into this shift. Without rigid job descriptions or internal processes holding them back, many are diving headfirst into new tech, experimenting with fresh tools, and shaping services that weren’t even on the radar a year ago. Kaufman’s seeing it firsthand on Fiverr — where early adopters are carving out entirely new niches, fast.
In Fiverr’s latest Business Trends Index, the data backs this up: demand for services related to “AI agents” exploded by over 18,000%, while interest in AI-driven video production surged more than seventeenfold. Roles like “vibe coder” or “agent trainer” are gaining momentum — and income.
For those seeking to stay relevant in a shifting professional terrain, Kaufman’s advice is blunt: stop waiting. Master the tools. Build with them. Experiment without permission. Being competent no longer guarantees job security.
These days, just being familiar with AI doesn’t set you apart — it’s the baseline. What really matters now is how you use it. Treat it like an optional skill, and you won’t get left behind by technology — you’ll get passed by the people who’ve already figured out how to work smarter with it.
Image: DIW-Aigen
Read next:
• Codex Arrives in ChatGPT as OpenAI’s New Assistant for Developers Writing and Reviewing Code
• Deepfake Technology Explained: Risks, Uses, and How to Detect Fake Videos
