Popular video search engine YouTube is testing out a new AI Overviews carousel that shows up for specific search queries.
This latest feature by the app is proof of how keen the platform is to use AI to promote the most relevant clips of posts linked to the user’s search. It’s important to remember how the news comes at a time when Google’s AI Overviews are actually limiting both traffic and visibility to different online pages.
Hence, if and when such a feature launches, this indicated it could be YouTube’s own variant of the AI Overviews that might not end up as good news for creators and businesses. Remember, who wants to have their visibility and engagement reduced thanks to AI?
The feature works when the user enters a certain kind of query on the app. YouTube would make use of AI to scan the database for relevant content and feature all those clips that it feels would be most appropriate or informative to the user. The clips pop up inside the carousel within search results. This would give users a quick glimpse of what might be acceptable or relatable to watch, based on the search.
The video sharing giant shared how AI Overviews are created to assist searchers with product research, like when they’re looking for the best buy. Similarly, it helps with travel and discovering new places when they’re on the urge to explore.
As far as who can see the AI Overviews, the feature is restricted to limited tests. Only a tiny fraction of the American YouTube Premium lot would get to see the feature. Also, it’s only applicable when you carry out a search in the English language.
Remember, the app is very keen and responsive to feedback. After getting the relevant insights from such a test, we can ultimately predict the future of the platform’s AI Overviews and whether a broader launch would be possible.
Image: DIW-Aigen
Read next: Android 14 Maintains 27.4% Share, Android 15 Reaches 4.5% in New Google Distribution Report
This latest feature by the app is proof of how keen the platform is to use AI to promote the most relevant clips of posts linked to the user’s search. It’s important to remember how the news comes at a time when Google’s AI Overviews are actually limiting both traffic and visibility to different online pages.
Hence, if and when such a feature launches, this indicated it could be YouTube’s own variant of the AI Overviews that might not end up as good news for creators and businesses. Remember, who wants to have their visibility and engagement reduced thanks to AI?
The feature works when the user enters a certain kind of query on the app. YouTube would make use of AI to scan the database for relevant content and feature all those clips that it feels would be most appropriate or informative to the user. The clips pop up inside the carousel within search results. This would give users a quick glimpse of what might be acceptable or relatable to watch, based on the search.
The video sharing giant shared how AI Overviews are created to assist searchers with product research, like when they’re looking for the best buy. Similarly, it helps with travel and discovering new places when they’re on the urge to explore.
As far as who can see the AI Overviews, the feature is restricted to limited tests. Only a tiny fraction of the American YouTube Premium lot would get to see the feature. Also, it’s only applicable when you carry out a search in the English language.
Remember, the app is very keen and responsive to feedback. After getting the relevant insights from such a test, we can ultimately predict the future of the platform’s AI Overviews and whether a broader launch would be possible.
Read next: Android 14 Maintains 27.4% Share, Android 15 Reaches 4.5% in New Google Distribution Report
