Tech giant Meta is taking one step further in the world of AI by rolling out its first stand-alone AI platform.
The news comes after the company combined Meta AI with Instagram, Facebook, Messenger, and WhatsApp. The grand unveiling for the product was done recently at the company’s LlamaCon event. This platform gives users the chance to get access to Meta AI through a single platform, very much similar to ChatGPT and numerous other AI assistant platforms.
To win over many other people’s hearts, the company has been in the works to develop something that differentiates it from other AI giants in the industry, like OpenAI and Anthropic. Therefore, Meta says they’ve got the sense of who a certain individual is, what they like, and who they’re hanging out with, depending on years of information that they shared through apps like Instagram and Facebook.
Meta’s AI platform can differentiate itself from currently existing AI assistants because it could draw on data that was already chosen to share on Meta’s various offerings, the company adds. This could include your profile or any posts users engage with. Right now, the customized replies would be up for grabs in places like America and Canada.
You can also provide Meta with more data about you as a person so it can remember for further chats linked to AI. You can tell AI that you are allergic to nuts, and it could go on to recall that for a long time, and even provide recommendations when you’re on holiday next time.
Similar to any other AI offering, users need to be aware of how the firm could use this kind of personal data as it's shared with chatbots. Remember, the firm relies more on prized user data to power users with targeted ads. In case you were not already aware, it makes up the majority of the revenue.
Meta’s AI platform also shared a new Discover Feed. This is where users can share how they use AI with close friends, as part of a mock-up picture. Meta shared an example where a user asked the AI to describe them using emojis. This was shared with friends. So, as you can tell, all interactions would only be limited to which feed is chosen.
This feed could amplify specific generative AI trends like the viral one where users try to appear as a Barbie Doll or the ever-so-controversial Studio Ghibli character. Some do feel that every platform doesn’t need a social feed, but let’s see how this turns out.
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The news comes after the company combined Meta AI with Instagram, Facebook, Messenger, and WhatsApp. The grand unveiling for the product was done recently at the company’s LlamaCon event. This platform gives users the chance to get access to Meta AI through a single platform, very much similar to ChatGPT and numerous other AI assistant platforms.
To win over many other people’s hearts, the company has been in the works to develop something that differentiates it from other AI giants in the industry, like OpenAI and Anthropic. Therefore, Meta says they’ve got the sense of who a certain individual is, what they like, and who they’re hanging out with, depending on years of information that they shared through apps like Instagram and Facebook.
Meta’s AI platform can differentiate itself from currently existing AI assistants because it could draw on data that was already chosen to share on Meta’s various offerings, the company adds. This could include your profile or any posts users engage with. Right now, the customized replies would be up for grabs in places like America and Canada.
You can also provide Meta with more data about you as a person so it can remember for further chats linked to AI. You can tell AI that you are allergic to nuts, and it could go on to recall that for a long time, and even provide recommendations when you’re on holiday next time.
Similar to any other AI offering, users need to be aware of how the firm could use this kind of personal data as it's shared with chatbots. Remember, the firm relies more on prized user data to power users with targeted ads. In case you were not already aware, it makes up the majority of the revenue.
Meta’s AI platform also shared a new Discover Feed. This is where users can share how they use AI with close friends, as part of a mock-up picture. Meta shared an example where a user asked the AI to describe them using emojis. This was shared with friends. So, as you can tell, all interactions would only be limited to which feed is chosen.
This feed could amplify specific generative AI trends like the viral one where users try to appear as a Barbie Doll or the ever-so-controversial Studio Ghibli character. Some do feel that every platform doesn’t need a social feed, but let’s see how this turns out.
Read next: 2025 Email Threat Report: PDFs Carry 68% QR Phishing, 1 in 5 Firms Hit Monthly, DMARC Absent in 47%