Popular social media platform Instagram is working on an exciting new feature dubbed Storylines that would give rise to more interactions between users.
The latest experiment would entail the Instagram Stories option. As shared by social media expert and app researcher Alessandro Paluzzi, users can benefit from collaborative stories that are designed by them and their connections on the app.
Any contact that the user is following will not get the chance to link a new and relatable story to their story, to give rise to a bigger narrative from a certain event. For instance, two users attend a launch event together, and they can add to the original story with content of their own or something relatable. This makes the story bigger from the update at the start.
Such collaborative Stories can be viewed by all connections if they post publicly. In this way, more people are part of the story chain, and that gives rise to bigger and broader multi-perspective narratives. Did we mention a boost in engagement for creators at the same time?
If you don’t publish this publicly, non-followers can still witness that you’ve added some elements to the story, but they cannot view the content. This might motivate more users to connect through the app.
We feel the initiative is a great one to help get more people on board in terms of generating interactions and participation. The head of Instagram, Adam Mosseri, mentioned how this might be a great focus for the platform in 2025. After all, the manner in which people engage with the Instagram app has really transformed with time. Most of the links and engagement inside the platform come through Stories or Direct Messages.
Therefore, Instagram is working hard to make such elements more powerful to make the most of its strengths and fight off competition from archrivals like TikTok. Now, we might see Instagram as more than just an app for entertainment, like one for connectivity.
We think it might just do the trick, as it worked out well for Blend. The latter is the name given to a combination feed featuring Recommended Reels for the user and their contacts. In such cases, Storylines has potential for bigger grouped Stories that could assist users to link with many others who have common interests.
The features are not in live testing mode right now, and we could never see it launch altogether, but if and when they do, we’ll certainly keep you in the loop about the exciting update.
Read next: Concerns Raised as OpenAI’s o3 AI Model Scores Major Discrepancy Between First and Third-Party Benchmark Results
The latest experiment would entail the Instagram Stories option. As shared by social media expert and app researcher Alessandro Paluzzi, users can benefit from collaborative stories that are designed by them and their connections on the app.
Any contact that the user is following will not get the chance to link a new and relatable story to their story, to give rise to a bigger narrative from a certain event. For instance, two users attend a launch event together, and they can add to the original story with content of their own or something relatable. This makes the story bigger from the update at the start.
Such collaborative Stories can be viewed by all connections if they post publicly. In this way, more people are part of the story chain, and that gives rise to bigger and broader multi-perspective narratives. Did we mention a boost in engagement for creators at the same time?
If you don’t publish this publicly, non-followers can still witness that you’ve added some elements to the story, but they cannot view the content. This might motivate more users to connect through the app.
We feel the initiative is a great one to help get more people on board in terms of generating interactions and participation. The head of Instagram, Adam Mosseri, mentioned how this might be a great focus for the platform in 2025. After all, the manner in which people engage with the Instagram app has really transformed with time. Most of the links and engagement inside the platform come through Stories or Direct Messages.
Therefore, Instagram is working hard to make such elements more powerful to make the most of its strengths and fight off competition from archrivals like TikTok. Now, we might see Instagram as more than just an app for entertainment, like one for connectivity.
We think it might just do the trick, as it worked out well for Blend. The latter is the name given to a combination feed featuring Recommended Reels for the user and their contacts. In such cases, Storylines has potential for bigger grouped Stories that could assist users to link with many others who have common interests.
The features are not in live testing mode right now, and we could never see it launch altogether, but if and when they do, we’ll certainly keep you in the loop about the exciting update.
Read next: Concerns Raised as OpenAI’s o3 AI Model Scores Major Discrepancy Between First and Third-Party Benchmark Results
