Facebook has taken a strong decision to crack down on those accounts sharing spam content and making them ineligible for its monetization program. The company shared the news yesterday, which means there will be no tolerance for accounts promoting fake material to get engagement.
Meta shared how the goal right now is to get rid of accounts that work using fake engagement and try to impersonate others. The news comes after the company’s CEO vowed to return the app to its glory days of the past, or better known as OG Facebook.
Many users expressed their dismay at how the app now works and called for an immediate change so feeds could go back to the old days when feeds had nothing but authentic content from actual users on them.
The tech giant shared how it’s well aware that certain accounts try to leverage the algorithm to gain views and get unfair monetization benefits, which causes spam to fill up the feeds. To counter this, it’s doing everything to remove accounts that show such kinds of content or at least limit their reach.
The kind of behavior that it’s advising against is accounts sharing long captions or a huge number of hashtags. It similarly entails accounts posting unrelated captions that have nothing to do with the post itself. The tech giant shared how it realizes that sometimes the intentions aren’t always evil or wrong, but that does overshadow original posts from content creators.
Facebook hopes to target spam networks that try to expand by creating bigger networks for sharing spam. This makes them ineligible for factors like monetization.
The news comes at a time when we’re seeing a rise in AI content that really can be a nuisance for users online. It’s hard to determine real from fake in today’s time, thanks to AI. While Meta’s goal is not directly attacking AI, it does feel that any content that engages or posts similarly material would get impacted.
The app says it’s aware of all the concerns that some might have about AI filling up their news feeds. It hopes to address the issue as part of the bigger focus on bettering users’ feeds. As part of the company’s announcement shared today, the app explained how it wants to limit the reach and visibility of posts it feels could give rise to fake engagement. It also hopes to enable a new comments feature that would give users a signal about which comments are irrelevant or not in line with the content in discussion.
Furthermore, the app hopes to update the tool for content management that detects and can auto-hide comments arising from others on the app that are hiding behind fake profiles. Any creator can similarly report the impersonator inside the comments section.
The news comes just a while after we saw the app roll out a new and improved Friends Tab. This would only put out the latest trends from their friends and not share any kind of other recommendations. The latest Friends Tab and crackdown on spam show how Facebook is working to better users’ feeds and display content that they’d really like to see.
All the changes are certainly not a surprise in our books. We did anticipate a return to the OG Facebook, as many shared how it was losing its charm for a while now. Zuckerberg did share in emails from 2022 how the app was really slipping away in terms of its cultural relevance.
Read next: Google’s Parent Firm Alphabet Beats Estimated Q1 Earnings As YouTube’s Ad Revenue Surges to $8.9 Billion
Meta shared how the goal right now is to get rid of accounts that work using fake engagement and try to impersonate others. The news comes after the company’s CEO vowed to return the app to its glory days of the past, or better known as OG Facebook.
Many users expressed their dismay at how the app now works and called for an immediate change so feeds could go back to the old days when feeds had nothing but authentic content from actual users on them.
The tech giant shared how it’s well aware that certain accounts try to leverage the algorithm to gain views and get unfair monetization benefits, which causes spam to fill up the feeds. To counter this, it’s doing everything to remove accounts that show such kinds of content or at least limit their reach.
The kind of behavior that it’s advising against is accounts sharing long captions or a huge number of hashtags. It similarly entails accounts posting unrelated captions that have nothing to do with the post itself. The tech giant shared how it realizes that sometimes the intentions aren’t always evil or wrong, but that does overshadow original posts from content creators.
Facebook hopes to target spam networks that try to expand by creating bigger networks for sharing spam. This makes them ineligible for factors like monetization.
The news comes at a time when we’re seeing a rise in AI content that really can be a nuisance for users online. It’s hard to determine real from fake in today’s time, thanks to AI. While Meta’s goal is not directly attacking AI, it does feel that any content that engages or posts similarly material would get impacted.
The app says it’s aware of all the concerns that some might have about AI filling up their news feeds. It hopes to address the issue as part of the bigger focus on bettering users’ feeds. As part of the company’s announcement shared today, the app explained how it wants to limit the reach and visibility of posts it feels could give rise to fake engagement. It also hopes to enable a new comments feature that would give users a signal about which comments are irrelevant or not in line with the content in discussion.
Furthermore, the app hopes to update the tool for content management that detects and can auto-hide comments arising from others on the app that are hiding behind fake profiles. Any creator can similarly report the impersonator inside the comments section.
The news comes just a while after we saw the app roll out a new and improved Friends Tab. This would only put out the latest trends from their friends and not share any kind of other recommendations. The latest Friends Tab and crackdown on spam show how Facebook is working to better users’ feeds and display content that they’d really like to see.
All the changes are certainly not a surprise in our books. We did anticipate a return to the OG Facebook, as many shared how it was losing its charm for a while now. Zuckerberg did share in emails from 2022 how the app was really slipping away in terms of its cultural relevance.
Read next: Google’s Parent Firm Alphabet Beats Estimated Q1 Earnings As YouTube’s Ad Revenue Surges to $8.9 Billion
