According to a new report titled "How People Are Really Using Gen AI in 2025", users are not utilizing generative AI for creating social media content and ads as much as they use it for personal support. The findings of the report revealed that AI is not being widely used for technical and marketing purposes as many people are mostly using it for life organization, therapy and companionship, and finding purpose in their lives. Ad/marketing copy ranks at 64th as tasks being done using generative AI, followed by writing blog posts at 97th, social media copy at 98th, and social media systems at 99th.
There are several reasons why marketers seem to not adapt AI usage for marketing a lot, and most of the reason lies in marketers misjudging the potential of AI in technical areas. The research also found that users have gotten good at writing prompts and they also understand what AI can do and what it cannot do. Marketers should also understand why the top uses of AI are so popular among people and not the technical uses of it.
When AI users were asked about this, most of them said that they feel supported and emotionally connected with AI so they want AI marketing tools to feel the same as well. AI is also being used by people to organize their tasks and they say that marketing tools should also focus on organizing instead of creating content only. Marketing tools should also help people build skills like how AI acts as a learning tool for many users.
There is also a marketing-related use of generative AI ranked at the 6th spot which is “generate ideas”. This suggests that marketers can use AI for brainstorming instead of just using it for finished content. Marketers need to start using AI tools for personal as well as work uses.
Take a look at the charts below for more infights:
Read next: State of Blogging 2025: From Word Count to AI Use, Visuals, Traffic, Income, and Reader Demands
There are several reasons why marketers seem to not adapt AI usage for marketing a lot, and most of the reason lies in marketers misjudging the potential of AI in technical areas. The research also found that users have gotten good at writing prompts and they also understand what AI can do and what it cannot do. Marketers should also understand why the top uses of AI are so popular among people and not the technical uses of it.
When AI users were asked about this, most of them said that they feel supported and emotionally connected with AI so they want AI marketing tools to feel the same as well. AI is also being used by people to organize their tasks and they say that marketing tools should also focus on organizing instead of creating content only. Marketing tools should also help people build skills like how AI acts as a learning tool for many users.
There is also a marketing-related use of generative AI ranked at the 6th spot which is “generate ideas”. This suggests that marketers can use AI for brainstorming instead of just using it for finished content. Marketers need to start using AI tools for personal as well as work uses.
Take a look at the charts below for more infights:
Read next: State of Blogging 2025: From Word Count to AI Use, Visuals, Traffic, Income, and Reader Demands
