Instagram Confirms Short Videos Are The Way To Go As App Removes Focus From Longform Content

If you happen to be a fan of Instagram’s Reels then we’ve got some great news for you.

The company’s head just shared a new statement about how short-form content is the way to go as the app shifts focus directly to this domain, shunning long-form content.

Adam Mosseri answered one user’s question about long-form videos and if the app was going to explore that stream but he boldly said no. The reason is simple. It could undermine the app’s main identity which is allowing users to connect with one another.

Speaking his thoughts in a new video online, Mosseri mentioned how users can post content to their feed that is long in duration but they might not get the best results in terms of engagement that is seen with shorter content.

The main objective of Instagram is to enable users to connect with friends and also to help the app explore their interests and that is done best with shorter videos.

If you wish to share something with another user, you can share short-form videos as opposed to long videos that drag on forever.

He further shed light on videos that are longer than 10 minutes being less symbiotic at achieving the app’s two main purposes. Such content is not shared too often but it’s interesting how the decision comes at a time when arch-rival in the social media world, TikTok is actually paving the way to shift focus on longer videos.

Reels are doing a great job at giving viewers what they want, helping creators get engagement, and the app generates enough revenue. So what more can Meta’s popular entertainment app ask for, right?

Image: DIW-Aigen

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