Google’s Search Market Share Dilemma, Did The Company Lose Out To Microsoft Bing In April?

Tech giant Google’s search market share performance in places like America and beyond was certainly not up to the mark. The company lost out on major returns while other arch-rivals of the tech industry were said to have made the most of this turnout.

Now the question is how accurate this data is? Did Bing and Yahoo really race ahead?

Thanks to Statcounter, we’re getting more insights on this front who just rolled out stats for April. And it would not be wrong to add how the results produced are far from what many experts may have predicted.

As far as the facts and figures part of the report is concerned, it is the American search market share in America that fell to 77% last month, when compared to 86% that was generated in the previous year.

We saw software giant Microsoft hit the 13% mark in April, after going up from 8% in 2023 of the same month. Meanwhile, Yahoo increased from 2.4% to 7.3% in the same period as well.

Therefore, you can see why many people are so skeptical about this. We’ve got two leading search engines that are experiencing growth of a new kind in just one month. But this is far from the details.

More deep-down insights proved how Microsoft’s Bing rose to 5.8% when compared to March (3.35%). While Yahoo's market share soared to 3.06% in April, a staggering increase from just 1.1% the previous month of March.
Skepticism arises over the rapid growth of Bing and Yahoo in just one month, with critics questioning the accuracy of the data.

Search EngineMarket Share (March 2024)Market Share (April 2024)

See why I’m skeptical yet? How are Microsoft Bing and Yahoo growing that much in one month?

But wait, there’s more. It’s so interesting to see more insights but critics feel these facts and figures are doubtful in regards to how true they could be. After all, how can this growth arise in such a short time? Let’s not forget how no one predicted any of this so that in itself is another point worth pondering upon.

Statcounter was questioned about the stats and how it got the data. This is better explained on their About Page. Moreover, the stats all depend on combined information that is collected via Statcounter on samples that go beyond 5 billion views every month. And yes, it’s not one website they go through but millions. Meanwhile, the data continuously gets updated and fresh stats are rolled out each day. But these again are subject to the likes of quality assurance and edits that go up to 45 days from the day things are published.

Now thanks to this explanation, it’s very much possible that in the upcoming 45-day period, the Statcounter market share would alter. And in case you’re still wondering why we do care for all of this, well, it’s simple.

Many would assume after seeing the figures that they are not accurate. User behavior isn’t changing so quickly, right. So many SEOs and more have been super critical of the company in the recent past.

Being worried or curious is a good practice because market share cannot or should not swing this fast for whatever reason. This is unless and until changes are made to the information seen online and data collection practices are transparent.

For now, we can take or assume that this is the truth. And Statcounter agrees this is the way to go. However, the firm fails to provide the right insights about how accurate the figures are, and for now, the Googlers seems to be busy trying to verify what or not the questions raised on this front.

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