Microsoft Embraces Google's Privacy Approach for Advertising

Microsoft has decided to use Google's Privacy Sandbox standards for its advertising services. Even though there are some concerns and required changes by authorities like the UK's Competition and Markets Authority, Microsoft is moving forward with this plan. This means that the two big tech companies, usually competitors, are coming together to help improve the advertising world.

On Tuesday, Microsoft announced it's giving "preliminary support" to Google's Privacy Sandbox. This is a set of rules for Chrome that helps show ads without invading privacy. Microsoft Advertising will start using these rules and work on adding them to its products. They want to make sure ads can still reach people without causing disruptions and keep working on new ways to protect privacy in digital ads.

Microsoft had its own idea similar to Google's Privacy Sandbox called Parakeet. But by 2022, talk about Parakeet stopped on GitHub, a website where developers share their work. Parakeet has now changed into something called the Ad Selection API, marking a new step towards advertising that cares about privacy and being relevant.

Microsoft's new plan includes the Ad Selection API for its Edge browser. This tool lets advertisers show ads that matter to you without needing to track you through cookies, small data files websites use to remember you. They're using smart privacy methods to keep your personal info safe while making sure ads are still effective.

Microsoft has always said it cares about privacy, and this new direction in advertising shows they're serious about it. They're using their knowledge of ads and commitment to privacy to change how ads find you online.

While Microsoft and Google both have their ad systems, like Performance Max, it's not clear if they're sharing ideas on these. But Microsoft adopting Google's Privacy Sandbox shows they're willing to work together in some ways to make online advertising better and more private for everyone.

Image: DIW-AIgen

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