Bluesky Sees 37% Jump in Web Traffic, Will X Survive?

Elon Musk’s controversial tenure as the owner of Twitter has seen a number of competitors rise to the fore. Chief among them is Bluesky, which was started by the founder of Twitter Jack Dorsey. With Twitter, now known as X, seeing its usership decline and advertisers exiting en masse, all eyes are on Bluesky to see if it can dethrone Twitter as the premier microblogging platform out there.

The platform has several similarities to Twitter which make it an appealing option for people looking to depart from X and all of its controversies. With all of that having been said and now out of the way, it is important to note that it has seen a 37% uptick in web traffic, and on top of all of that, its mobile app for iOS and Android saw a healthy 30% jump. What's more is that its Android app appears to be doing particularly well, with a whopping 57% boost in traffic being seen month over month.

In spite of the fact that this is the case, Bluesky is still lagging way behind X and even Threads, which is yet another contender for the top spot. X has many times more users than Bluesky does, and the same goes for Threads with all things having been considered and taken into account.

Bluesky is attempting to provide a decentralized, blockchain based form of social media that might actually seem like a bit of a novel idea. Its performance will be essential to analyze because of the fact that this is the sort of thing that could potentially end up putting X’s future in jeopardy.

It will be interesting to see where things go from here on out. Bluesky has had an amazing start, but so did Threads and it simply wasn’t able to keep the momentum going. Threads has also seen a higher rate of growth than Bluesky, which just goes to show that apps that hit the ground running aren’t always going to surpass legacy apps in that same space. However, with the backing of Twitter’s own founder, Bluesky might have the best chance of all.

H/T: SimilarWeb

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