The latest quarterly performance for social media giant Pinterest from Q4 of 2023 is out and as per the latest stats, there are plenty of positives worth a mention.
Revenue jumped 12% to a staggering $981 million in the final quarter of 2023. This came amid a growing number of monthly active users that have broken all records from the past. Meanwhile, ad earnings rose after the app witnessed a growing number of users, which is 11% YoY, reaching new highs of 498 million in such a short period.
The firm gave a lot of credit for its success to the rising figure of advertising solutions that it was making use of by so many brands, to better their campaign performances.
So why is the news so massive? The answer is simple. Advertisers are now on the search to diversify advertising spending and during that phase, Pinterest continues to rise as one of the most promising apps in terms of its investments. For a while now, they’ve been displaying a performance that’s better than most people had expected. Moreover, the massive growth in its user base clearly displays the app’s potential for advertisers to grab a hold of greater reach.
When we look at this and what it holds for the future, the app mentioned how such stats hold a promising start for the year 2024. They hope to attain YoY growth in revenue comprising 15 to 17% during Q1 only and that’s quite an ambitious target. To be more exact in terms of figures, it’s close to $690 to $705 million. Meanwhile, the forecast for operating costs would be between $450 million to $465 million, showing a YoY growth between 9 to 13%.
So what is the tech giant mentioning on that front? Well, users are deeply engaged in the likes of rolling out better results that advertisers can benefit from. This is through better measurements and plenty of innovation through full-funnel channels.
In the same way, they are talking about strong starts to Q4, and a year ending that could really be transformative for the app. As it is, 2023 has been all about a very productive year with product accelerations and greater velocity, rolling out more solutions than what was witnessed in the past.
So many brands are rolling out responses by using products as a whole, which would drive bigger and better results for enhanced campaign performance. The firm is a rare endeavor where users’ interests are always kept at the forefront and also through which advertisers can better align their strategies.
So far, they’ve been doing great and they hope to carry on in this direction with stats that go up to double digits, as far as revenue growth is concerned. Meanwhile, they similarly hope to attain new records where high global MAU is concerned too.
Read next: EU Served Legal Notice From TikTok and Meta Over Unlawful Regulation Fees In Digital Services Act
Revenue jumped 12% to a staggering $981 million in the final quarter of 2023. This came amid a growing number of monthly active users that have broken all records from the past. Meanwhile, ad earnings rose after the app witnessed a growing number of users, which is 11% YoY, reaching new highs of 498 million in such a short period.
The firm gave a lot of credit for its success to the rising figure of advertising solutions that it was making use of by so many brands, to better their campaign performances.
So why is the news so massive? The answer is simple. Advertisers are now on the search to diversify advertising spending and during that phase, Pinterest continues to rise as one of the most promising apps in terms of its investments. For a while now, they’ve been displaying a performance that’s better than most people had expected. Moreover, the massive growth in its user base clearly displays the app’s potential for advertisers to grab a hold of greater reach.
When we look at this and what it holds for the future, the app mentioned how such stats hold a promising start for the year 2024. They hope to attain YoY growth in revenue comprising 15 to 17% during Q1 only and that’s quite an ambitious target. To be more exact in terms of figures, it’s close to $690 to $705 million. Meanwhile, the forecast for operating costs would be between $450 million to $465 million, showing a YoY growth between 9 to 13%.
So what is the tech giant mentioning on that front? Well, users are deeply engaged in the likes of rolling out better results that advertisers can benefit from. This is through better measurements and plenty of innovation through full-funnel channels.
In the same way, they are talking about strong starts to Q4, and a year ending that could really be transformative for the app. As it is, 2023 has been all about a very productive year with product accelerations and greater velocity, rolling out more solutions than what was witnessed in the past.
So many brands are rolling out responses by using products as a whole, which would drive bigger and better results for enhanced campaign performance. The firm is a rare endeavor where users’ interests are always kept at the forefront and also through which advertisers can better align their strategies.
So far, they’ve been doing great and they hope to carry on in this direction with stats that go up to double digits, as far as revenue growth is concerned. Meanwhile, they similarly hope to attain new records where high global MAU is concerned too.
Read next: EU Served Legal Notice From TikTok and Meta Over Unlawful Regulation Fees In Digital Services Act
