Meta recently issued an apology to its advertisers following a significant glitch in its ad delivery system. This error led to many ad campaigns spending far more money than intended, in some cases amounting to "thousands" of dollars in unplanned expenses. The company has since fixed the issue and expressed its regret for the inconvenience and financial strain it caused advertisers.
Currently, those who were negatively impacted by the glitch are awaiting refunds, which Meta says could take anywhere from four to eight weeks to process.
For advertisers affected by this costly mistake, seeking a refund is crucial, although receiving compensation is not guaranteed. Barry Hott, a Growth and Performance Marketing Consultant, advises advertisers to promptly report the issue to their Meta representatives or through support channels to enhance the chances of receiving a refund.
He also provided a detailed guide on how to approach Meta with a complaint, emphasizing the importance of being clear about the issue and polite in communication, to navigate through the refund process effectively.
Some advertisers have shared that they lost a lot of money because of this problem. One person said they only got back $80 from $6,000 lost, and Meta asked them to be patient.
Photo: Digital Information World - AIgen/HumanEdited
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Currently, those who were negatively impacted by the glitch are awaiting refunds, which Meta says could take anywhere from four to eight weeks to process.
It blew thousands in minutes!
— Raivis RS (@raivis_rs) February 15, 2024
For advertisers affected by this costly mistake, seeking a refund is crucial, although receiving compensation is not guaranteed. Barry Hott, a Growth and Performance Marketing Consultant, advises advertisers to promptly report the issue to their Meta representatives or through support channels to enhance the chances of receiving a refund.
He also provided a detailed guide on how to approach Meta with a complaint, emphasizing the importance of being clear about the issue and polite in communication, to navigate through the refund process effectively.
Woke up to a ~$80 credit from $6k down the drain. But my ticket is still unresolved and they emailed me at 5 am asking me to be patient as they are working it out. pic.twitter.com/igONaPYbW5
— Jester (@ICoperpote) February 15, 2024
Some advertisers have shared that they lost a lot of money because of this problem. One person said they only got back $80 from $6,000 lost, and Meta asked them to be patient.
Read next: Google Disputes Claims Made About Its Privacy Sandbox
