SGE Searches Don’t Match Organic Search Results 94% of the Time, New Study Reveals

Google has made its foray into the world of AI with its Search Generative Experience, or SGE for short, but how accurate are these results in a real world setting? A recent study conducted by Authoritas has revealed that 93.8% of the search results obtained through SGE don’t match Google’s top 10 organic search results with all things having been considered and taken into account.

Such a trend matters because of the fact that this is the sort of thing that could potentially end up giving websites some hope in the age of AI. It’s looking like Google will funnel as much traffic as possible into its SGE, leaving many website owners in the lurch. In spite of the fact that this is the case, it appears that websites that don’t rank in the top 10 organically might still have a fighting chance.

It is important to note that there isn’t all that much overlap between SGE and organic search. Just 4.5% of the content derived through SGE matches organic search, and just 1.6% involves any kind of domain overlap whatsoever. Out of the ten links offered by SGE, just 4 end up being unique.

"If you are wondering whether SGE results will affect your website then the answer is 'Yes'. In our study, 86.83% of all keywords we checked had an SGE result.", explained Laurence O'Toole in a blog post.

Google displays a Search Generative element for 86.8% of all search queries.

As for keywords, about 13.2% of them didn’t trigger SGE content, which makes them more likely to turn up in organic search than might have been the case otherwise. What's more is that the generate button is only appearing in 65.9% of cases based on the findings presented in this report, although this is still a higher proportion than the Show More button.

It will be interesting to see where things go from here on out, because SGE is perhaps one of Google’s most exciting projects in the recent past. The manner in which it could fundamentally alter search experiences across the board remains to be seen, but it is all but certain that it will have some kind of an impact. As the tech juggernaut continues to refine SGE, there might be more overlap than what can be seen right now.

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