Rival Analytics Firms Offer Differing Views of PC Market’s Q4 Performance

The PC market has been in a state of disarray for the past two years, but according to a research firm by the name of Canalys, it grew by 3% year over year in the fourth quarter of 2023. In spite of the fact that this is the case, a rival firm, IDC, suggests that sales actually fell by 2.7% year over year. To make things more confusing, Gartner has indicated that they detected a 0.3% growth rate for the same quarter.

With all of that having been said and now out of the way, it is important to note that Canalys recorded 65.3 million PCs being sold in the fourth quarter of 2023. This number included both notebooks as well as desktops, but the former registered a 4% increase whereas the latter saw sales decrease by 1%.

Also, if IDC’s estimates are to be taken at face value, this still represents a slowing rate of growth with all things having been considered and taken into account. In the same quarter in 2022, sales shrunk by 7.6%. A 2.7% rate of decrease is therefore far better than the PC market could have hoped for, and it indicates that there is a higher chance for shipments to increase in 2024 than might have been the case otherwise.

An IDC analyst by the name of Jitesh Ubrani concurred with this, stating that sales will see a boost in 2024 after support for Windows 10 is ended. This will lead to a device refresh cycle which is useful because of the fact that this is the sort of thing that could potentially end up forcing consumers to replace their old and outdated machines.

The rise of AI enabled PCs is yet another thing that provides a glimmer of hope for the struggling market. Canalys estimated that around 20% of PCs shipped in 2024 will be capable of utilized AI. This will make them extremely useful for the commercial sector which will rely on the lightning fast output, as competing companies will require them in order to stay on par with each other all in all.

PC market in flux: Canalys records 3% growth, IDC notes 2.7% decline in Q4 2023.
Photo: Digital Information World - AIgen

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