Google Search Results For European Users Might Appear Different Soon In Bid To Comply With New EU Regulations

Search engine giant Google is racing against time to try and ensure it meets with the long list of regulations laid down by the EU including the upcoming DMA that’s all said to come into place.

This means the Android maker will display a greater figure of comparison sites found on search results so that EU users may benefit. Meanwhile, a few of the vertical search units such as Google Flights wouldn’t be showing up on the main search results.

In the next few weeks, European users would see an expansion in the tests conducted for the search results page. They hope to roll out dedicated units entailing a long list of links for the comparison pages online. So what users can expect are query shortcuts found at the top of their search page so that results are more refined via search. This would include more focus on results found on comparison sites.

Meanwhile, for subjects such as hotels, they will also begin trials for comparing dedicated pages and direct suppliers. The goal is to display a more detailed approach to results gathered individually like pictures, star ratings, and so much more.

The changes will feature getting rid of features found on the search page like Google Flights Unit. Experts in this domain are rolling out pictures of what they feel the outlook will appear like on the search page.

For instance, Kovi from Twitter and Frank from Mastodon did just that.

In case you’re still clueless about where all of this change is coming from, let’s give you a better heads-up in terms of Google’s past. In the year 2020, the company rolled out similar features to better list many local search engines.

We saw the company receive a mega fine comprising $2.7 billion that had to do with alleged abuse involved in the market position when using the vertical search option for domains like shopping. After this decision, the search engine giant mentioned a host of changes to give equal treatment to rivals working in the EU region. Then by 2018, things started to get even worse.

So the main reason why we do care has to do with the fact that a few of such vertical search units that the company displays at the page’s top could affect the user’s traffic and even their metric figures.

Thankfully, it’s just for those in the European region for now, and hence is a clear indication to focus more on the likes of competitor vertical search engines, in case you aren’t already doing that right now.

Vertical search has long been considered a vital component to get Google’s search results. But the fact that it’s going to pop up even less now for those in the EU is big news.

At the end of the day, it’s all about making regulators happy and it seems like this is what might work for now.

Photo: Digital Information World - AIgen

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