The dramatic rise of AI has caused seismic shifts in numerous countries all around the world, and SEO is no different with all things having been considered and taken into account. A collaboration of research teams hailing from Georgia Tech, IIT Delhi, Princeton University and the Allen Institute for AI has yielded some findings that can make it easier to optimize sites for AI search than might have been the case otherwise.
With all of that having been said and now out of the way, it is important to note that researchers are calling this the Generative Engine Optimization technique, or GEO for short, and it’s helped give small sites a 115% boost. Such a finding is important because of the fact that this is the sort of thing that could potentially end up making smaller sites more competitive in the face of numerous corporate behemoths. What’s more, the use of GEO provided a 40% boost in general when the scope was widened to include sites of various sizes.
GEO was tested using Perplexity.ai, a search engine that operates similarly to BingChat due to being modelled after the Microsoft owned property. Numerous search queries were analyzed for the purposes of creating a suitable benchmark, and in the end, researchers were able to test nine strategies that could come in handy for those that want to excel in SEO in this brave new world that is chock full of disruptions caused by AI and figure out which one of them worked best.
Changing the writing style to authoritative can be a good starting point, and adding keywords based on search queries is a time honored technique that continues to hold a significant amount of weight. In spite of the fact that this is the case, SEO professionals also need to include technical language whenever it is feasible in order to make the content seem truly authoritative in the niche.
Furthermore, adding unique words can help make the writing seem more in line with search engine algorithms, and fluency optimization can make the entire piece of written content flow a great deal more smoothly. It might also be useful to add sources whenever possible, and citing them directly will go a long way towards fulfilling the requirement pertaining to authoritativeness that has made SEO such a difficult nut to crack these past few years.
Quotations from highly reliable sources can also improve search rankings across the board, and one of the most surprising finds of all is that interspersing statistics across the content can be an excellent way to give it a bump in the realm of search engine rankings. Finally, making the content easier to read is also a strategy that was tested, although it might be difficult to balance it with the inclusion of technical terms.
Out of all of the strategies that have been outlined up above, three stood out in particular due to their ability to provide a 30% to 40% boost irrespective of the niche that was targeted. These were source citation, the addition of quotations as well as statistics, and incorporating all of them will likely help to make SEO far easier than if they were used individually.
Fluency optimization is also a great method given its ability to provide a 10% boost, as is simplifying the language that was used. Keyword stuffing, on the other hand, appeared to be a rather risky strategy because it could lead to a 10% reduction in efficacy, so simply adding in more keywords likely won’t be a suitable pathway to obtain the desired results.
It has long been presumed that AI would be a bit of a death knell for SEO, but this turned out to be needlessly alarmist. AI is changing the way SEO needs to be approached, but the field itself will likely continue to be a mainstay as long as the people working within it are able to adapt to the needs of the day.
Read next: Websites And Blogs Hosting AI-Generated Fake Articles Soar by 1100%, Newsguard Reports
With all of that having been said and now out of the way, it is important to note that researchers are calling this the Generative Engine Optimization technique, or GEO for short, and it’s helped give small sites a 115% boost. Such a finding is important because of the fact that this is the sort of thing that could potentially end up making smaller sites more competitive in the face of numerous corporate behemoths. What’s more, the use of GEO provided a 40% boost in general when the scope was widened to include sites of various sizes.
GEO was tested using Perplexity.ai, a search engine that operates similarly to BingChat due to being modelled after the Microsoft owned property. Numerous search queries were analyzed for the purposes of creating a suitable benchmark, and in the end, researchers were able to test nine strategies that could come in handy for those that want to excel in SEO in this brave new world that is chock full of disruptions caused by AI and figure out which one of them worked best.
Changing the writing style to authoritative can be a good starting point, and adding keywords based on search queries is a time honored technique that continues to hold a significant amount of weight. In spite of the fact that this is the case, SEO professionals also need to include technical language whenever it is feasible in order to make the content seem truly authoritative in the niche.
Furthermore, adding unique words can help make the writing seem more in line with search engine algorithms, and fluency optimization can make the entire piece of written content flow a great deal more smoothly. It might also be useful to add sources whenever possible, and citing them directly will go a long way towards fulfilling the requirement pertaining to authoritativeness that has made SEO such a difficult nut to crack these past few years.
Quotations from highly reliable sources can also improve search rankings across the board, and one of the most surprising finds of all is that interspersing statistics across the content can be an excellent way to give it a bump in the realm of search engine rankings. Finally, making the content easier to read is also a strategy that was tested, although it might be difficult to balance it with the inclusion of technical terms.
Out of all of the strategies that have been outlined up above, three stood out in particular due to their ability to provide a 30% to 40% boost irrespective of the niche that was targeted. These were source citation, the addition of quotations as well as statistics, and incorporating all of them will likely help to make SEO far easier than if they were used individually.
Fluency optimization is also a great method given its ability to provide a 10% boost, as is simplifying the language that was used. Keyword stuffing, on the other hand, appeared to be a rather risky strategy because it could lead to a 10% reduction in efficacy, so simply adding in more keywords likely won’t be a suitable pathway to obtain the desired results.
It has long been presumed that AI would be a bit of a death knell for SEO, but this turned out to be needlessly alarmist. AI is changing the way SEO needs to be approached, but the field itself will likely continue to be a mainstay as long as the people working within it are able to adapt to the needs of the day.
Read next: Websites And Blogs Hosting AI-Generated Fake Articles Soar by 1100%, Newsguard Reports
