New Adobe Report Reveals Biggest Visual Trends of 2024

Planning out an advertising or branding strategy involves heavy use of the latest visual trends. As a result, Adobe’s new Creative Trends Report is likely going to be a vital treasure trove of data for marketers, brand managers and businesses in general with all things having been considered and taken into account. It highlights four of the biggest trends that will take root in 2024, all of which will have a wide impact on industries around the world.

With all of that having been said and now out of the way, it is important to note that a trend called Calming Rhythms appear to be taking center stage. This flowing design scheme helps to provide information without overwhelming the audience, thereby making it more likely that they would absorb all of the data than might have been the case otherwise. Information overload is a serious problem in this modern day and age, and utilizing Calming Rhythm guidelines can go a really long way towards preventing that.

This visual trend has made it all the way to Times Square, with around 90 or so billboards coming together to provide a serene and contemplative experience curated by the digital artist Krista Kim. The smooth fluidity of this design is likely going to pop up again and again during 2024.

The second trend that Adobe points to is called Wonder and Joy. Basically, any imagery that sparks feelings of wonderment or sheer happiness will prove essential because of the fact that this is the sort of thing that could potentially end up drawing more users and viewers in so to speak.

One example worth mentioning is that 78% of consumers are prioritizing wellness and healing during their upcoming travels and vacations. As a result, visuals that evoke wonder and joy will clearly communicate to these customers that they can get what they are looking for, and travel agencies in particular can gain a lot from paying attention to this advice from Adobe.

This report published by Adobe also talks about a third trend, namely Dynamic Dimensions. This essentially entails that all content needs to have dimensions that merge and flow seamlessly, much in the same way that Calming Rhythms describes. It’s clear to see that each of these trends are related to each other at the very least to a certain extent, and they can all be taken to a new level by the fourth and final trend analyzed in this report.

The New Nostalgia is a visual movement that is putting a modern spin on old school concepts. Vintage styles are being given an upgrade that will make its way into the design schemes for a lot of different industries, and this goes for art as well as advertising in equal measure. It will be interesting to see if these trends truly have the level of impact that Adobe says they will have come 2024.

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