Leaker Signals Threads' Potential Expansion into EU Markets

When Elon Musk took control of Twitter, it upset the delicate balance of a social media industry that was already going through an extended period of strife. The subsequent turmoil caused by his tenure gave Meta the idea to come up with a similar social media platform of their own. This platform, Threads, ended up becoming the fastest app to reach 100 million users with all things having been considered and taken into account.

In spite of the fact that this is the case, Threads faced a lot of struggles in launching in the EU. With all of that having been said and now out of the way, it is important to note that GDPR regulations made it exceedingly difficult for the platform to set up a European presence, but new backend code seems to suggest that an EU launch is on the cards.

With all of that having been said and now out of the way, it is important to note that Adam Mosseri, CEO of Instagram, still claims that Threads won’t be hitting EU markets anytime soon. The Digital Marketing Acts may be the root cause because of the fact that this is the sort of thing that could potentially end up decreasing the revenue that Threads can bring.

Meta has been working on a version of Facebook and Instagram that won’t show ads or track user data. This would be supported through a monthly subscription, although such a development would make it harder for these platforms to maintain their user base than might have been the case otherwise.

App researcher and features leaker Alessandro Paluzzi shared a screenshot which indicates that Threads is prepping for an EU debut, and this monthly subscription package may be part of that. In the screenshot, text can be seen that spells out an EU launch for Threads. Of course, this might just be a misunderstanding. It remains to be seen whether or not Threads will be able to make it to the EU.

Meta will need a strong presence in the EU if it wants to move forward with the app. As more and more users abandon Twitter, particularly after it was rebranded as X, Threads is finding opportunities for tremendous growth. Showing up in the EU in 2024 will be critical for its short term goals, and Meta will want to get that out of the way sooner rather than later.

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