The Cost of Seeing the Apple Way: Vision Pro's Price Dilemma

In a world where tech enthusiasts often dream of affordable Apple devices, the Cupertino giant seems to keep playing hard to get. A new report from Mark Gurman via Bloomberg suggests that Apple is about to launch a more budget-friendly version of its Vision Pro, but don't get your hopes up for a real bargain just yet.

According to Gurman, the cheaper Apple Vision Pro won't exactly be a steal. Even with the price reduction, it's far from what most would consider affordable. The device will still bear the unmistakable Apple premium, but it's a step in the right direction for those looking to dip their toes into Apple's AR ecosystem.

Gurman claims that this budget-friendly option won't include Eyesight, the external display touted in the original model. This omission is bound to disappoint some, but it's a clear indication that Apple is making strategic compromises to reach a wider audience.

Apparently, Apple's internal price talks for the more affordable Vision Pro headset are hovering in the range of $1,500 to $2,500. If you're hoping for a budget-friendly deal, brace yourself for sticker shock. Even if Apple manages to hit the lower end of that price spectrum, it's still a jaw-dropping three times the cost of the freshly unveiled Meta Quest 3 headset, which starts at a mere $499.99. Apple's pricing strategy clearly leans towards the premium end, making the Meta Quest 3 look like a steal in comparison. Your wallet might need a little extra love if you plan to embrace the Apple vision – a hefty investment indeed.

Apple might also be making changes to the Mac chip to accommodate the lower price point. While the exact specs remain shrouded in secrecy, this development underscores Apple's commitment to diversifying its product lineup.

So, there you have it, the buzz in the tech world is all about Apple's attempt to make its Vision Pro more accessible, even if it doesn't quite qualify as a bargain. Whether these changes will truly open the door to a broader user base, only time will tell. Apple enthusiasts, hold onto your wallets - it's going to be an interesting ride!

Photo: Apple/NewsRoom

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