Social Media Marketing a Priority for Small Businesses, Survey Finds

Small businesses are increasingly recognizing the importance of social media in their quest for growth, according to Verizon's State of Small Business Survey, conducted by Morning Consult.

The study reveals that 56% of small and mid-sized businesses are already using social media marketing to boost customer engagement and digital eyeballs, while 21% are considering to adopt social media into their marketing mix. Additionally, nearly 7 in 10 of these businesses express interest in accessing free social media marketing courses.

Furthermore, around 6 in 10 of these businesses see the value in consulting e-commerce experts to strengthen their digital marketing strategy. They recognize the significance of branding and social media engagement across various channels, including video and chatting.

When it comes to which social network is better for product promotions, Meta's Facebook remains the top choice for small businesses, with 49 percent indicating increased usage in the past year. Instagram, also owned by Meta, follows closely behind, with 39% of businesses expanding their presence on the platform. Other platforms gaining popularity include LinkedIn (27 percent) and TikTok (25 percent).

The survey also finds that AI adoption is not very high, but 36 percent businesses are most likely to consider using it for marketing and social media, while 14 percent are currently using it for some extent.

The report emphasizes the pressing need for social media marketing expertise and resources among small and mid-sized businesses as they aim to enhance their digital presence and customer engagement. It also highlights their adaptability and willingness to explore new avenues for growth and efficiency, particularly as they prepare for a dynamic holiday retail season that encompasses both online and in-store strategies.

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