Title Tags With Keywords Have 85% Chance of Top 5 Spot on Google’s SERP

Getting onto the first page of Google’s SERP is a prime concern for sites because of the fact that this is the sort of thing that could potentially end up bringing them more traffic than might have been the case otherwise. The top five spots on this SERP are perhaps the most coveted of all, and it turns out that 85% of the sites that reach these rankings include keywords in their titles.

This comes from an analysis conducted by BrightEdge, an SEO platform, and it shed some light on the state of SEO today. With all of that having been said and now out of the way, it is important to note that 95% of the pages that reached the top ten rankings also had meta descriptions.

90% of the pages that were ranked in the top five also used capitalization in their meta descriptions as well as their titles. On the other end of the spectrum, grammatical errors in the title were rife among those pages that were among the bottom 25% ranked on the SERP.

When responding to a survey, 70% of SEO marketers agreed that optimizing their titles and meta descriptions were critical for getting the desired ranking with all things having been considered and taken into account. A further 30% stated that it was at least important to one extent or another, which means that 100% acknowledged that it is somewhat useful.

Of course, creating suitable titles and meta descriptions can be a fairly time consuming endeavor. 50% of the people that responded to this survey said that they devote between 4 to 6 hours per week towards this, with 30% investing upwards of seven to nine hours on a weekly basis. 20% mentioned that they only put one to three hours towards this which is still rather high.

While keywords in titles and meta descriptions aren’t the end all be all of getting a high SERP ranking, they can nonetheless be fruitful. SEO professionals need to be aware of this as they move forward with their careers and try to achieve their goals.

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