Just 13% of Firms Are Complying With California’s Strict New Privacy Laws

The protection of consumer privacy has been a prime concern for governments around the world, but the American state of California is enacting some of the most stringent regulations of all. These include the California Consumer Privacy Act and the California Privacy Rights Act, or the CCPA and the CPRA for short respectively.

With all of that having been said and now out of the way, it is important to note that just 13.33% of non-compliant firms have begun the process of manual compliance. The deadline came and went on the 1st of July 2023, but in spite of the fact that this is the case, Cytrio’s recent report reveals that the majority of firms are very slow to adapt to the new normal.

Out of the firms that were opting for manual compliance, 6.67% have made a shift towards automated solutions for compliance with all things having been considered and taken into account. As for completely non compliant companies, 14.67% have started working on either manual or automated compliance that can help them get the job done faster than might have been the case otherwise.

Larger companies appear to be more hesitant about compliance based on the data that can be seen in this report. 15.33% of companies that earned less than $100 million in revenue opted for manual compliance, with 8.67% moving towards automated solutions.

Business to business firms are also marginally more likely to comply with the new regulations, with 14% going from non compliance to manual compliance, and 8% going from manual to automated. As for consumer facing organizations, 12.67% of them started with manual compliance after non compliance, with 5.33% making the shift to automated compliance from manual.

This still leaves an enormous chunk of firms that are not even trying to comply with the laws as of right now. It will be interesting to see what sorts of consequences it brings, since these privacy laws are not going to become any less lax moving forward. Indeed, California’s tough policy on consumer privacy and protection may become a thorn in the side of businesses operating there.

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