Here’s How Business Owners Feel About Threads

It has been some time since Meta launched its response to Twitter, Threads. The social media juggernaut is trying to capitalize on the turmoil caused by Elon Musk’s controversial tenure as Twitter CEO, and Threads may prove to be a viable alternative to anyone that is not all that happy with the state of Twitter today. B2B Reviews recently conducted a survey of around 400 business owners because of the fact that this is the sort of thing that could potentially end up contextualizing how they feel about Threads.

With all of that having been said and now out of the way, it is important to note that 36% of business owners said that they plan to make an account on Threads at some point or another in the future. 1 out of every 15 stated that they already have an account on the platform, and this proportion is slated to explode in the coming months.

13% of business owners went so far as to say that they will be using Threads exclusively, although 20% were still adamant on using nothing but Twitter with all things having been considered and taken into account. 31% indicated that they will have both Twitter and Threads accounts, but surprisingly, 35% stated that they won’t be using either of them anytime soon.

However, it bears mentioning that 61% of business owners that took the plunge and set up accounts on Threads claimed that it was superior to Twitter in every single way. 77% said that the easy sign up and Instagram integration was a major plus point, and 45% cited the easy user interface. 42% also enjoyed the higher character limit of 500.

Musk’s questionable decisions are also coming into play here, with 36% of business owners saying they prefer Threads since it does not place any limits on the amount of content they can consume. 16% are also eager to see what advantages they can avail now that they have made an account on a platform that is undoubtedly going to grow by leaps and bounds and potentially supplant Twitter against all odds.

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