Google Introduces New Ad Privacy Settings for Android

The deprecation of third party cookies coupled with Apple’s App Tracking Transparency protocol made it necessary for companies like Google to start focusing on privacy and security in ads. The Privacy Sandbox initiative is essential because of the fact that this is the sort of thing that could potentially end up experimenting with new ad privacy techniques.

With all of that having been said and now out of the way, it is important to note that this sandbox initiative has been expanded to include Android as well as Google Chrome earlier this year. Google is now sending out prompts to Android users in order to educate them about the new ad privacy settings that they are offering.

This sandbox is quite different since it does not use all that much personally identifiable information with all things having been considered and taken into account. Hence, it is able to provide suitable ads that are based on interests, with these interests being determined by the apps that you have used frequently in the past.

If you are using the Android 13 operating system on a Google Pixel phone, you can now head to your security settings and preview the Ads section to gain more control over the ads you see than might have been the case otherwise.

Users will now be able to pick and choose which topics of interest they want to see ads for. This will go a long way towards ensuring that the ads are relevant without resulting in the compromising of their right to privacy, and there is a lot more in store for the future if this sandbox initiative is able to continue at this pace.

Another benefit of this initiative is that users will get the chance to delete their ad measurement data if they so choose. Google noted that this data is deleted automatically every once in a while, but putting users in the driver’s seat is clearly a step in the right direction. It will be interesting to see how this impacts the performance of ads on Android devices that are being used around the world.

H/T: 9to5G

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