36% of Content Marketers Are Using Generative AI

Content marketing is the type of field that stands to gain a lot from the use of generative AI because of the fact that this is the sort of thing that could potentially end up helping professionals climb up the career ladder. According to a survey, over half of all works say that the career ladder in the field of content marketing is inherently unfair, with 58% of men and 63% of women stating this. Hence, using generative AI can make things easier than might have been the case otherwise.

It turns out that 36% of the people working in content marketing have already begun using generative AI to make the content that they have been assigned. Usage remains high even among those that make their own content, with 47% stating that they use generative AI to help them come up with ideas. 46% also used it for research purposes such as figuring out keywords and the like.

With all of that having been said and now out of the way, it is important to note that 29% of the people that responded to this survey also indicated that they use generative AI to aid them in their attempts at proofreading. In spite of the fact that this is the case, there are some major concerns as well.

45% are of the opinion that the influx of generative AI will result in a paucity of job options for content marketers. 55% feel like it will reduce their writing to just a commodity, with 46% raising concerns about how it might potentially reduce their earnings down the line since they will be less competitive and will therefore not be able to ask for the same salaries.

The only way to prevent such an occurrence is to build up as many skills as possible, with 43% stating that learning new tech is the way to go. It will be interesting to see how generative AI ends up impacting job markets in the future, since it will undoubtedly be a very challenging thing for content marketers and indeed any employed individual to compete with.

Read next: The Intriguing Link Between AI Art and Self-Relevance: Unveiling the Psychological Underpinnings
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