Three Out of Four Mobile Gamers Make In-App Purchases Within Two Weeks

In app purchases have become a mainstay of the mobile gaming market because of the fact that this is the sort of thing that could potentially end up generating far more income than might have been the case otherwise. It turns out that as many as 77% of users that play mobile games on a regular basis make an in-app purchase within just two weeks of downloading the app in question.

With all of that having been said and now out of the way, it is important to note that Unity just released a report that revealed these interesting details about the state of the mobile gaming industry. Based on the findings in this study, if a user has not already made a purchase after two weeks have passed by, chances are that they won’t make a purchase in the long run.

They have a lower chance of making an in app purchase than might have been the case otherwise, and they should therefore be targeted with other types of monetization strategies with all things having been considered and taken into account. Rewarded ad placements might be the next best option, and if they are placed between levels, they can serve as an adequate revenue source for companies that are trying to make ends meet.

Around 18% of the games that were analyzed as part of this report used these ad placements with rewards, but it bears mentioning that a majority of these users were going to make in-app purchases anyway. Hence, these ads should be changed to target those users who were not going to make an in-app purchase in order to drive more revenue growth.

Since 38% of ad revenue from games comes from offerwalls, it might be a useful diversification strategy for mobile games. In spite of the fact that this is the case, in-app revenues will continue to be the top prize, and it will be interesting to see how mobile games adopt new and better strategies to get users to make these purchases in ever larger quantities. The future of the industry might be at stake if they fail to do so.

Read next: Mobile Game Industry Experiences Setback With 6.7% Revenue Decline in 2022
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