Custom Subscription Benefits Might Be Coming to Instagram

Many social media platforms have started to offer subscription packages because of the fact that this is the sort of thing that could potentially end up allowing content creators to earn a better living. It seems like Instagram’s upping the ante by bringing subscription benefits into the mix something similar to Patreon, as spotted by Alessandro Paluzzi. They will help make paid subscriptions more enticing to consumers than might have been the case otherwise, and it will be interesting to see what the ripple effect of this update will look like in the long run.

With all of that having been said and now out of the way, it is important to note that there are multiple benefits that are being offered here. They include a badge for subscribers to set them apart, access to exclusive content that non-subscribers will not be able to view, behind the scenes sneak peeks and early access to content. Additionally, exclusive merch, coaching and downloadable content are also on the cards.

Creators will be able to select up to eight different benefits with all things having been considered and taken into account. However, they will need to offer at least three of these perks in order to be eligible for paid subscriptions. In spite of the fact that this is the case, many are labelling this as a smart move on Instagram’s part, since it will do a lot to entice ever more creators into signing up for the platform.

Currently, YouTube and TikTok are the most popular platforms for content creators that are looking to find an audience for themselves. If Instagram’s update becomes successful, it may very well upset the balance of the content creation industry.

This along with the collaboration status option will facilitate increased communication between content creators, thereby creating a self sustaining ecosystem. The future of social media is closely linked to the future of content creation in general, and there is a lot of growth in this space. Chances are that TikTok will need to start offering something similar to this, otherwise Instagram will give it a run for its money and add to the numerous other problems it has been facing as of late.

Read next: Instagram is Reportedly Working on AI Generated Comments
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