Is Instagram Replacing Twitter? The Data Says Yes

Instagram has been an absolutely behemoth of the social media industry for years now, and Twitter has slowly but surely seen its influence slip away from its grasp. Recent actions taken by Elon Musk after acquiring the company led to the mass exodus of countless users, and it turns out that Instagram is benefiting greatly from this trend.

Twitter saw a 7.9% year over year decline in its Android audience back in April, and with all of that having been said and now out of the way, it is important to note that Instagram’s numbers stayed relatively stable. This is widening the gap between the two social media platforms, and if the distance becomes greater it will be more difficult for Twitter to stay in the game than might have been the case otherwise.

If we take the data from April alone, Instagram had about 889 million monthly active users for its Android app. The numbers for Twitter were a meager 213 million. This just goes to show that Instagram is already four times the size of Twitter in terms of its app’s user base, but the platforms see relatively similar success rates on web browsers.

Both Instagram as well as Twitter received around six billion visits apiece on web, but Twitter was in the lead not too long ago. As Twitter’s site visits drop, Instagram might surpass the platform in the one metric where it seemed to be doing well.

Twitter’s web traffic saw a 4.5% decline in 2023 so far, while its app saw 6.5% fewer users. Instagram, on the other hand, only saw a 2.15% dip in web traffic and a 1.9% decrease in users who have downloaded the app.

Mastodon is also throwing its hat into the ring, seeing a massive 1,700% growth rate year over year back in November. While its current growth rate for April sits at just 166%, this still shows that people are exiting Twitter in favor of other platforms, and this could mean the end of Elon Musk’s experiment and the rise of many other sites and apps that would take its place in the future.

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