FTC Takes Major Step To Bar Meta From Monetizing Data From Anyone Below The Age Of 18

The FTC is really taking a major stand against Meta’s urge to generate revenue from all audiences, including younger age groups.

The company is ensuring Facebook’s parent firm stops violating rules regarding user privacy while vowing to make the agency’s 2020 order so much stricter. And that pertains to clauses that would bar firms from making money through those below the age of 18, alongside the introduction of more restrictions.

This new order started to come into place during the year 2020 and at that time, it arose after Facebook made a settlement worth $5 billion after the firm violated another order of the past. But the regulatory body has had enough of violations and will no longer let anyone play with the Online Privacy Protection Rules for Kids.

The FTC called out Meta in public and added how it was displaying pure recklessness on the matter and putting so many youngsters at risk. Facebook really should provide answers for the many failures it is engaging in, the firm continued in its latest press release.

The order from 2020 led to the inauguration of another assessor who would function from a third party and see if the firm was obeying privacy laws including how it was making use of sensitive data like user phone numbers and recognition data.

The assessor provide the FTC with a new report and which meant things are not pretty and it entailed a lot of evidence of many shortcomings and similar violations. Such deficiencies wouldn’t be taken lightly, it adds as it feels they end up posing huge risks for the general public.

In particular, Facebook vowed to remove access of developers to the data of users if users weren’t using the app for a three-month period or longer. However, it fell back on those promises and enabled some data to be utilized so well in the year 2020.

The firm also misrepresented how parents would be given more control over how their kids were using the Messenger Kids feature. They feel such measures were inadequate and kids were still being allowed to carry on chats with contacts that were not approved and were brought about through chats and video calls.

It may not sound like it’s a huge failure but such rules surrounding technology for underage users must be tightened for a very good reason because the violations are very serious.

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