Meta Looks To Create More Generative AI Ad Options So Advertisers Can Customize Promotions

The world of generative AI is evolving faster than most of us may have ever anticipated.

As each day passes by, newer technical developments arise and the company is doing whatever it can to make the most of it. The goal is to have some of the best AI tools turning into a huge focus for the firm, as the hype for the metaverse declines.

It’s very surprising to see the much blown-up vision of the metaverse dwindle despite Mark Zuckerberg being so adamant that it was the future that all social and digital aspects would soon be depending on. But as we look at the current picture, there is less and less discussion on the VR world and more focus being put on other trending endeavors of the firm. After all, Meta does need to regain its online landscape.

This is where the world of generative AI comes into play. The company is on the search to launch new AI options in the world of ads so it can serve as an ideal way for advertisers to customize their marketing campaigns for various target audiences on the platform.

The company’s CTO stated more on this aspect through a recently conducted interview where he revealed the tech giant’s current projects related to AI tools. The goal is to bring that aspect into several different projects of Meta successfully.

The company hopes to see more ads related to generative AI by this year’s end. They have even gone as far as making a new team called the generative AI team that was launched a while back as they happen to be quite busy.

In the past month or two, Meta was busy previewing some new updates arising on the automated Advantage+ ads suite. This would entail a system for creative standards that is totally AI-based and allows ad enhancements to be applied automatically. This entails fixing the brightness, adjusting ratios, and the right placement text so that each campaign’s performance gets improved.

As Meta explains, when ads are created with the right standard enhancements, single images with videos and some different options for text are included. A long array of variations of the ad are also put in with unique text combos, changes in composition, and media enhancements.

A patent was also set forward in terms of video analysis of this system that would foresee if a clip could gain virality and what other types of advice were needed for making things more creative and getting better reach.

The company has been creating better AI tools for advertisements for quite a while now, but the next step in the process would see the firm adding a more creative element via generative AI. All you need to do is add images and some copy notes, press the button, and have the company’s systems generate an entire campaign that also has the target audience a part of it.

And Meta revealed how that day is not far when we have advertisers on the platform asking the company’s ad system to take pictures for their respective campaigns, align themselves to various audiences, and even set out greater reliance on the company’s systems so it can do all the heavier aspects.

Does that sound a little risky? We do think so but if the system is able to analyze what produces the best response among audiences, this could be the most effective decision, keeping in mind Meta’s Advantage + suite.

As can be seen, the possibilities on this front are massive and we can see why Meta is getting excited about the developments in line.

Read next: Meta Takes Its AR/VR Development To A New Level With The Launch Of A Visual Identification System
Previous Post Next Post