Global Shipments For Apple Computers Continues To Witness Decline In 2023

The demand for Apple computers is seeing another year of great decline as global shipments decreased by 29% during Q1 of 2023.

It’s quite clear that people have made up their minds about purchasing fewer Apple computers as demand decreases far from what was seen during the peak of the COVID-19 pandemic.

The news comes to us thanks to the International Data Corporation which proved how global shipments for PCs dropped by 29% when compared to the same period in 2022.

Among the leading five manufacturers out there, top iPhone maker Apple witnessed the biggest decline and was affected the most. The number of shipments for PCs fell by 40% from Q1 of 2022 to Q1 of 2023.

Other leading tech giants in the computer industry that saw a similar decline included Lenovo, Asus, Dell, and HP. Their declines were between 24% to 30%.

This data was reportedly put together by IDC which drew in nearly 90 different nations from all over the world. Moreover, global shipments included those being sent out to end users and various distribution channels. From BestBuy to other top electronic retailers, there was certainly a point to be noted here.

The report spoke about how there was a reversal to that seen in 2021. This demand for PCs saw a surge amid the start of the COVID-19 pandemic.

This supply chain matter has really plagued various electronic manufacturers around two years back but it is not believed to be a cause for the falling demand. In reality, there’s actually an excess of inventory.

One research manager from IDC, Jitesh Ubrani claimed in a new report how heavy discounting as well as sale pricing caused so many PC makers to put out excess supply. This would persist toward the middle of the year and may lead into the third quarter.

Today, the shipments for PCs are very near to that observed before the start of COVID-19. At this year’s start, 56 million units had been shipped and in 2019, it was 59 million. In 2018, it was even more at 60 million.

Now, the leading VP at IDC is making forecasts linked to the demand for the year 2024. He said it would be linked to the overall well-being of the economy. And he mentioned how if the trend would be moving upward, then a huge rise in shipments can be expected. Remember, schools might be keen on replacing old Chromebooks while firms may wish to move on to Windows 11.

So this would cause a rise in demand automatically.

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