Dumb Phones Are Making a Comeback Thanks to Gen Z

The rise of the smartphone made old school dumb phones practically go extinct over the course of a decade, since smartphones offered far more functionality apart from allowing the making of calls. In spite of the fact that this is the case, recent trends seem to suggest that these phones might be making a comeback. It’s not Baby Boomers, Gen X or even Millennials that are driving this trend, rather it is Gen Z.

With all of that having been said and now out of the way, it is important to note that many members of Gen Z are looking to limit their screen times. Switching to a dumb phone can be useful because of the fact that this is the sort of thing that could potentially end up leaving them with very little to do once they pick up their phone.

Health concerns related to the overuse of smartphones is leading many younger individuals to make better choices, and so called dumb phones are a part of that. While around 80% of dumb phone sales come from the Middle East and South Asia, there is a growing trend within the US that might help to make it more of a hub for such phones as well.


Countless influencers have taken to YouTube and other platforms such as Reddit in order to spread the word about the influencer lifestyle. Nokia is selling millions of these phones, but there are newer companies such as Punkt and Light that are trying to capitalize on this trend as well with all things having been considered and taken into account.

This is leading many experts to claim that there might be a 5% increase in dumb phone sales in the coming years. With newer companies trying to upgrade the design and incorporate modern features such as GPS and hotspots, we may see a day when dumb phones make a proper comeback and give smartphones a run for their money. If this occurs, it will be the exact opposite of what anyone would have expected just a decade ago, and it might put the smartphone industry in serious jeopardy.



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