Durability Is a Top Priority for Smartphone Users

Most major smartphone companies recommend that you upgrade your smartphone every two years, but in spite of the fact that this is the case, this is mostly just a way for them to increase their sales. It is quite possible to make your smartphone last far longer than two years if you use it carefully, and it turns out that a decent chunk of consumers feel like two years is far too little with all things having been considered and taken into account.

In a recent YouGov survey of British consumers, it was revealed that just 12% of consumers wanted to change their smartphone in two years or less. With all of that having been said and now out of the way, it is important to note that 27% wanted to use their phone for between two to three years, 23% said three to four years. As many as 19% wanted to be able to use their smartphones for half a decade or more!

This includes all smartphone users, but similar patterns can be seen when we break the data down by budget. 46% of ultra premium smartphone users also stated that they would like to use their phones for three years or more, with 10% wanting a five year plus timeframe.

Unsurprisingly, 24% of budget smartphone users mentioned an over five year time frame as well. However, what’s truly unexpected is that the gap between budget phone users and ultra premium phone users isn’t a lot higher.

This proves that smartphone users irrespective of their budget want smartphones to last longer than might have been the case otherwise. 36% of smartphone users stated that their main priority is durability because of the fact that this is the sort of thing that could potentially end up extending the lifespan of their devices.

OEMs would do well to take heed of this data. It reveals a shifting landscape among consumers, with most preferring to hold onto their phones for as long as possible. Just 20% said that update availability was a factor they considered when buying smartphones, so the old model might not work anymore.

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