Video Previews Can Boost Downloads, So Why Do Only 10% of Apps Use Them?

App developers have to do quite a lot to get people to download their apps from various platforms. One of the most useful things that come to mind is creating a video preview of the app because of the fact that this is the sort of thing that could potentially end up allowing customers to see whatever it has to offer.

According to a recent analysis, it turns out that apps on the Play Store are far more likely to have preview videos than those that are accessible on the Apple App Store. With all of that having been said and now out of the way, it is important to note that there are around 362,000 apps on the Play Store that currently offer video previews.

If we were to zero in on the App Store, there were only about 70,000 apps there that did the same. One reason for why preview videos are less prevalent on the App Store is that Apple makes it a little difficult for developers to upload videos in the first place. Regardless, tens of thousands of apps have still decided to push ahead with this type of advertising with all things having been considered and taken into account.

One thing to mention here is that gaming apps tend to have a higher proportion of preview videos. That makes sense since users will be more likely to play a game than might have been the case otherwise if they can get a glimpse of what the gameplay as well as the storyline might end up looking like.

Around 45% of apps that contained video previews across both the Play Store and the App Store were games. However, small scale apps with fewer than a thousand ratings were also fairly likely to use them since they need all the help that they can get to compete with larger app developers with a stronger foothold. About 75% of apps with fewer than 1,000 ratings were found to have preview videos, so the benefits of using them are quite apparent as far as they are concerned.

H/T: Appfigures

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