Google Shuts The Door On Its AR Smart Glasses Venture 'Google Glass'

Search engine giant Google has reportedly shut the door on its AR-themed smart glasses project.

The company confirmed today that it would no longer be selling the famous Glass Enterprise endeavor through a post mentioned on its website. Moreover, it also stated that it won’t be providing any support for the software either.

This decision seems to be the end of the line for the company’s most recognized smart glasses endeavor. And for those who might not be aware, Glass Enterprise is the successor of Google Glass.

The product was lightweight in design and showed small bits of data on transparent screens that were present in the user’s field of vision.

This glass was first put up for sale to so many developers in the year 2013 when they sold the product for $1500 and then went on to capture the imagination of such individuals. But despite the fact that it received backing from so many of the company’s founders, the project never caught on in terms of how mainstream this product was.

Let’s not forget how built-in cameras ended up causing issues in terms of privacy rights and soon, the launch turned into a joking affair on various top late-night comedy shows.

In the year 2017, the Android maker was seen putting up the product as a top tool for its enterprises where so many applications were being performed such as healthcare and streaming or even training for respective factory workers.

It was only recently that we saw Google set out a new product worth $999 for its hardware.

But this news about Google taking a step back on the project arrives at a time when its fellow competitors in the tech world like Apple and Meta are busy with their own projects linked to AR and VR technology. This would end up producing devices that are so much better than what Google was offering to begin with.

Remember, Facebook’s parent firm Meta produced its Ray-Ban smartglasses featuring cameras without any form of display. Moreover, Mark Zuckerberg revealed in public how its product in this category would be a little similar to what Google was offering.

Tech giant Apple is now also preparing for its VR headset that makes use of video taken from the outer side of its cameras so it displays the outside world through the likes of a transparent lens.

Software giant Microsoft has its own respective AR glasses called HoloLens but the company did appear to fire its team working on the ordeal at the start of 2023 after the project’s creator opted to leave the firm last year.

But don’t be mistaken. Just because Google has given up on AR glasses does not mean it’s not looking for better offerings in this domain. Last year in June, the company seemed to be busy taking part in a preview of the product which could both translate and transcribe speech in real-time. Moreover, it even promised to launch a test in this category of AR for the public soon.

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