Consumer Spending on Mobile Games is 29% Higher Than Pre-Pandemic Statistics

The global pandemic wreaked havoc with a number of economic sectors and industries, but in spite of the fact that this is the case some sectors such as mobile apps and games managed to grow a fair bit. Widespread lockdowns gave gaming apps a boost because of the fact that this is the sort of thing that could potentially end up helping people pass the time.

Many assumed that this growth rate would be a brief boost that would even out and potentially even get negated once the pandemic was over. With all of that having been said and now out of the way, it is important to note that consumer spending on gaming apps is still as much as 29% higher than what it was prior the pandemic!

Based on a report compiled by DataAI, gamers are downloading upwards of 1.2 billion titles on a weekly basis with all things having been considered and taken into account. They are also spending approximately $1.63 billion each and every week, which is a massive increase from the approximately $1.2 billion that was spent weekly in the first quarter of 2020.

One thing to note here is that these numbers are far short of the highs that were seen during the heyday of the pandemic. However, it is still much higher than pre-pandemic levels, which seems to suggest that gaming apps still have a lot of life left in them and that the pandemic highs are not going to go away anytime soon.

A major difference can be seen with respect to iOS apps when compared to Android apps. The Play Store received 29.1 billion downloads in the first quarter of 2023, up 1% year over year. Meanwhile, downloads from the App Store sat at around just 9.1 billion.
That’s a 12% increase from the same quarter last year, but it’s still well short of the quantity of downloads that the Play Store tends to obtain. However, it should also be mentioned that iOS apps, both gaming and otherwise, outstrip Play Store apps in terms of consumer spending. Consumer spending on Play Store apps increased by 4% year over year to reach $12.3 billion.

That’s an impressive number, but consumer spending on iOS apps increased by 6%, which widened the gap between the two and allowed App Store apps to net developers $21.8 billion in the first quarter of 2023 alone.

This seems to indicate that iOS apps earn more, even though they have a lower quantity of downloads overall. With South Korea becoming an ever greater source of consumer spending, all eyes will be on East Asia to drive the industry forward.

Read next: Global Consumer Spending Grows Thanks to Entertainment Apps
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