According to "The State of Journalism 2023," report the two biggest problems facing journalists today are disinformation and lack of funding

Muck Rack recently conducted "The state of Journalism 2023," a journalism survey of 2,226 journalists from all around the world, including the U.S., Africa, Asia, and Europe, in collaboration with 15 other businesses. This survey was conducted between January 1 and February 6, 2023. The primary objective of this study was to inform people about the importance of journalism, its state now, and its growth potential.

About 50% of journalists expressed concern about inaccurate information and a lack of funding, which was the survey's most significant finding. Not just these two, but also declining readership (31%), declining media trust (40%), lack of time to cover their material (33%), lack of independence in news media (32%), and safety concerns (30%), too many stories to cover (17%), and news and media literacy (31%) are also contributing factors.

Also, the economy's unpredictability has impacted the content of many journalists, leading many of them to change employment (22%), while 33% have been unaffected. Despite this, journalism will likely remain very popular in 2023, as 58% of those polled said they are very enthusiastic about their future and career ambitions in this sector.

Also, according to 43% of respondents, there is currently no question that short videos like those on TikTok will be the most popular type of content in 2023.

As a reporter or journalist, there are a variety of sources you can rely on, with online newspapers and magazines ranking as the top ones (59%) followed by Twitter (14%), print newspapers and magazines (5%), radios, podcasts, and other social media platforms (2%).

The usefulness of Twitter as a social network has grown, and nearly all journalists rely on it. It received the most votes (78%) for "most valuable social network," beating out Facebook and LinkedIn. Several of the journalists who use Twitter stated that they use this platform to promote their work (78%), keep up with the news (83%), find sources for their articles (69%), stay in touch with fellow journalists (67%), and more.

Journalists are 7% more inclined than in the previous year's study to respond to pitches, although 53% of them will remain the same. However, 92% of reporters prefer to receive pitches via 1:1 emails, and the majority of them do not open these emails because they are too lengthy or come at an inconvenient time.

The study found that Gen Z and millennials are going to be the most targeted audiences, with 41% and 57% of respondents choosing these groups respectively, while 15% preferred audiences of all ages.

According to the survey, U.S. respondents reported their annual income as less than $40k (20%), between $40k and $70k (31%), between $70k and $100k (20%), and 15% said they would rather not disclose.

Read next: This Study Reveals Huge Gap Between PR Professionals and General Population
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