Zuckerberg Stuns The World By Following In Musk’s Footsteps With Sales Of Meta’s Blue Verification Badge

It’s not the type of news that Meta fans and followers would want to hear but Mark Zuckerberg is being influenced by Elon Musk.

Meta’s leading chairman is now opting to follow the Twitter chief’s playbook by offering the Blue verification badge of Instagram and Facebook for sale. It appears that he is liking the idea of generating revenue through a means that Musk has been called out by critics for.

The new subscription service by Zuckerberg was launched today and it has been given the name Meta Verified. So that means you’re going to be seeing it give users the chance to add the classic blue tick on their respective app accounts.

The price tag set out is $15 each month after a thorough identity verification process is conducted, Zuckerberg confirmed yesterday. Clearly, this is a new channel of revenue generation that he hopes will succeed, unlike Twitter which is still getting mixed signals for the endeavor.

The rollout is first taking place in regions such as Australia and New Zealand as early as this week. If you opt for the web option, it’s $11.99 and those using their devices would be setting out $14.99.

All forms of identity verification would be done via ID cards issued by the user’s respective government. Moreover, Meta says this new feature would also be adding a new visibility measure and better reach too. They also hope it manages to add an extra layer of security and protection against the likes of impersonation and getting access to a user’s customer service and support.

As mentioned in a recent post set out on Facebook by Zuckerberg, Meta verified is all about enhancing authenticity and security in all of the company’s services. This particular rollout would be passing on to more nations soon, the Meta CEO confirmed but he failed to set out an exact date in this respect. But when he does give out more details, we shall let our viewers know.

Meta has been facing trouble in terms of its revenue generation aspect ever since it was blasted by Apple’s choice to set out a strict change in privacy across its iOS devices. This means no companies can track users without asking for their consent. This really affected Meta’s advertising streams of revenue, the company mentioned.

In case you did not know, Facebook’s parent firm makes most of its funds through the likes of advertising. They confirmed in the past year that the iPhone maker’s bold decision of privacy change would cost them nearly all of their advertising funding. And in the past year, that’s a staggering $10 billion worth of revenue lost.

In the long term, they do hope to create a new offering for subscriptions that is not only valuable for all but entails the likes of creators, firms, and many other communities working on a large scale.

Meta hopes to evolve further with this new vision of theirs entailing the classic verification badge. Moreover, they really do hope more and more individuals can put their blind trust in the accounts that they’re interacting with after feeling confident about their authenticity.

Subscription services are really turning out to be something interesting on all social media platforms and it’s interesting to see how Musk’s once-criticized idea is being hailed by other fellow arch-rivals in the tech world.

Snapchat launched its own subscription service that is doing great for the company and then Twitter Blue by Musk came forward with a mixed bag of reviews, not to mention a huge expansion to various regions around the globe.

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