Tim Cook Says Apple to Start Focusing on AI

The breakout tech story of last year turned to be all about AI, with Chat GPT spurring a lot of the buzz in that particular niche with all things having been considered and taken into account. Such rapid growth was bound to attract the attention major corporations. Companies like Google and Meta have already been trying their hand at AI, and getting beaten to it by a smaller company like Open AI must have turned some heads.

With all of that having been said and now out of the way, it is important to note that Apple CEO Tim Cook has also taken notice of AI. In a recent earnings call, the successor to Steve Jobs stated that AI has always been a priority for Apple, but now it will be an even bigger focus than might have been the case otherwise.

Cook’s announcement makes sense because of the fact that this is the sort of thing that could potentially end up allowing Apple to level up its products and services. The multi-trillion dollar corporation has a number of AI features integrated into its products, and a bigger push will result in dramatic advancements in the field.

Apple is the latest major tech company to throw its hat in the ring. The company has started offering book narrations that are entirely AI generated, and it will be interesting to see what else it can come up with. Apple has a tendency to turn everything that it touches into gold, and this announcement will definitely spur a massive amount of competition with most other competitors eager to not get left behind.

The thing that makes AI so special is that it is not just a gimmick. It has countless use cases, all of which could prove valuable if a company manages to monetize it. Microsoft is a major investor in Open AI, and Apple might be looking to start something of its own. Apple might also choose to keep its AI innovations in house which would be more or less in accordance with the way it has historically preferred to do business.

Photo: CBS Mornings / YouTube

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