TikTok Tries to Help Out Creators With New Video Insights

TikTok has been vying for complete control over the content creation industry, becoming the first major competitor to YouTube in this niche in the process. It turns out that TikTok is continuing its creator centered approach by introducing a wide array of new video insights that creators can use to understand their content and its reception better than might have been the case otherwise.

The reporting section of the TikTok Ads Manager will now have a new Video Insights analytic graph. With all of that having been said and now out of the way, it is important to note that creators can use this data to figure out how well their video performed, and they can also compare this performance to content that they released in the past.

The insights that creators can now glean are quite diverse. They can even obtain a frame by frame report that can reveal to them which frames their audience found to be the most engaging. Furthermore, they can take a look at their previous ad spending to get a good idea regarding how much progress it helped them make.

For a really long time, YouTube was pretty much the only platform that let creatives earn some kind of a living on their own terms. That wasn’t ideal because of the fact that this is the sort of thing that could potentially end up creating a monopoly that would leave creators with nowhere else to turn.

TikTok is clearly trying to break this monopoly, and while it itself may not be the best platform with all things having been considered and taken into account, it will definitely serve to keep YouTube on its toes. These new insights can also be a big help to creators who are looking to get ahead, since they can be used to modify their content in order to obtain better results.

The creator economy is increasing at a breakneck pace. Any platform that manages to position itself well enough could get a piece of that action, and that will lead to major progress for all parties involved.
Read next: A mere 10% of the world’s most popular creators use Instagram as their main social media platform.
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