Microsoft Edge’s Daily App Downloads Increase by 350% Thanks to ChatGPT

If there is one company out there that managed to see a decent level of success thanks to ChatGPT, it is Microsoft. Apart from OpenAI, which is the company behind ChatGPT, Microsoft has managed to benefit the most because of the fact that this is the sort of thing that could potentially end up improving the quality of its Bing search engine although this has been providing mixed results.

With all of that having been said and now out of the way, it is important to note that the Edge browser got a massive boost, and it’s all thanks to ChatGPT. After Microsoft incorporated an advanced version of ChatGPT into its Bing search engine, people started downloading Edge more often than might have been the case otherwise.

New data shows, the app for Microsoft Edge is installed about 50,000 times per day. That is an impressive figure, but in spite of the fact that this is the case Microsoft Edge saw an incredible 350% increase after the rollout of an AI chatbot into Bing was first announced.

This led to the app getting downloaded a whopping 180,000 times in a single day, which is the biggest daily download number that the app has seen in 2023 so far. That put it on par with Google Chrome, but this didn’t end up lasting with all things having been considered and taken into account.

The boost in downloads only lasted for a couple of days before it settled back to the normal rate. AI is a useful tool, but it is also being seen as a bit of a gimmick right now.

Still, this seems to suggest that Microsoft has the right idea by going in with all cylinders firing into the world of AI chatbots. The tech juggernaut is a major investor in OpenAI, and chances are that it will want to double down on this so that it can achieve dominance over its various competitors. The hope will be that an AI powered Chatbot will allow Bing to finally become the Google killer that Microsoft has always wanted it to be.

H/T: AppFigures

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