Here’s How Netflix Plans to Tackle Password Sharing

Quite a few Netflix users share their passwords with others, and while that is a time honored custom it really eats into Netflix’s revenue with all things having been considered and taken into account. The streaming giant has been trying to crack down on password sharing for quite some time now because of the fact that this is the sort of thing that could potentially end up shoring up its earnings in a trying time.

With all of that having been said and now out of the way, it is important to note that Netflix has been working on a specific feature that will help make it harder to share passwords. The way this works is that if a user is logging on to their Netflix account from a location that is different from where they usually use it from, Netflix will block their device from accessing the platform.

The streaming giant is looking to combine various types of data such as device ID, IP addresses as well as what sorts of titles the account has been streaming. Now, some streamers will certainly be moving around and they might not be in their residence while trying to open up Netflix. The streaming platform will try to solve that by sending them a temporary code that will allow them to access their account for up to an entire week.

However, users will still need to establish one trusted device which they can do by logging onto Netflix using their home Wi-Fi connection at least once every thirty days. Account sharers might like to know that there is no current limit on how many different people can watch simultaneously from the same profile, but this update could do a lot to curtail account sharing in the long run.

Netflix has been seeing a period of decline as of late. It’s market share has plummeted from 32% to just 27%, and the platform might not be able to keep its dominant position if the trend persists. Some are questioning whether cracking down on account sharing is the right move considering their market share is in such jeopardy.

H/T: Ghacks.

Read next: Ten years of dead cryptos and broken blockchains
Previous Post Next Post