Here’s How Much Apps Can Earn From Each Individual User

Apps that have hundreds of millions of users can often seem unbeatable, but in spite of the fact that this is the case they often rely on every single user that they have if they want to earn a decent enough rate of revenue. Some apps that don’t have all that many users can still turn a profit, since their per user revenue is high enough to supplement the low quantity that they currently possess.

If we were to take a look at apps that are in the finance sector, a few big players tend to emerge and become prominent. With the market cap for global finance apps likely crossing the $2 billion mark by 2028, whichever app manages to stay standing would likely be a part of an industry that will be incredibly profitable before the 2030s roll around.

With all of that having been said and now out of the way, it is important to note that FTX happened to be the app that got the most revenue per user, as per Sortlist research. The company earned $1 billion in revenue last year which came from approximately 1.2 million users. That comes up to over $850 that each user ends up contributing to the revenue streams of the controversial company.

Another finance app that earns a surprising amount of revenue per user is Binance, with just under $690 of revenue per user. This is even more impressive since the company has 29 million users, so it’s managed to scale up far more than FTX without having to decrease the revenue that each user sends their way.

It should be mentioned that both FTX and Binance are miles ahead of other competitors from a per user revenue standpoint. CashApp earns just under $280 per user, Robinhood manages $113, and there is no other company that earns more than $100 per user. Starling Bank is in fourth place with $80, which is less than 10% of the per user earnings for FTX.

Another category of apps that is likely going to see revenue rates surge is that of lifestyle apps which include shopping apps, as well as apps that boost health and fitness. Peloton won out in this category with a per user revenue rate of $681, Wayfair came in second with $442, and Shein rounded off the top three by earning $360 for each user that has the app downloaded as of right now.

As for Entertainment Apps, this category is so profitable that its total revenues will reach a whopping $115 billion by 2026. Hulu does extremely well here, with a per user revenue rate of $213, but Netflix isn’t far behind with just over $130. Following that we can see Twitch with $118, and then a steep plunge for Apple Music in fourth place since it just earns $56 per user.

Social media apps are some of the biggest in the world, but they also don’t earn a lot on a per user basis. Facebook is in the lead with $40 per user, followed by Twitter with $24.65, and then Instagram with $22.43. These apps need more users otherwise they won’t earn enough revenue to keep the lights on in the long run.
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