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Companies focus on new values to increase their reach

According to new research, companies have been shifting their values to gain more trust, increase their reach, and improve user experience.

It was recently found that brands are focusing more on personalization as a way to improve their market value and gain more engagement. 63% of the companies being surveyed claimed that personalization is the top marketing tactic they will be using in the upcoming years, that's according to Customer Engagement Insider.

Chart shows marketers answers on Which of the following are key signs that a company is delivering a successful “end-to-end experience”?

After personalization, the companies promised to employ rewards programs, which were followed by text-based communication. While text-based communication did have a 42% hold on these companies, we believe it is a tactic of the past. People are leaning more towards advanced technologies to promote their brands instead of text-based communications.

This type of communication still does have a huge impact through daily SMS service, blogs, and captions. We believe this is the reason behind its popularity among marketers.

It was also found that while 13% of the brands are focusing on phone outreach, 16% are more focused on targeting geotargeting as a marketing tactic.

To outshine the competition and trends today, it is important to mix personalization with the newest technologies and produce something exceptional for your customers. Without the knowledge of the upcoming technological trends, we believe no company can stand out.

Other values that many of the brands are focusing on to create a better company include inclusiveness of user experience, including support for different races, genders, languages, ethnicities, and more. Another ‘trend’ that’s being followed these days is employee experience reputation. This includes how well the employees are taken care of which represents the values and dedication of a company.

Other values include cultural sensitivity, environment, climate, and sustainability awareness, adapting to generational shifts, geo-political awareness, and general political awareness as well.

It can be observed that all of these are ongoing trends and only companies that are well aware of these trends can be the ones to thrive and shine.

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