Pinterest TV Debuts in Canada After Successful US Launch

Pinterest has been making a lot of headway these past two to three years that have revealed that it is a competent member of the social media fraternity. The latest feature that Pinterest has launched is called Pinterest TV, which shows live shopping streams to users with all things having been considered and taken into account. This feature was launched in the US earlier this month, and it is now being rolled out to Canadian users as well.

The way that Pinterest TV works is that it allows brands and content creators to collaborate with their marketing by tagging products and providing links for users to purchase said items from. There are daily episodes being released because of the fact that this is the sort of thing that could potentially end up driving sales and engagement, and each episode is followed by a board that will prominently display all of the products that were featured in said episode.

With all of that having been said and now out of the way, it is important to note that there are now 60 brands that are participating in Pinterest TV. About 40 hours of content will be released over the course of the week that will feature these brands, and this content can make it easier for users to find deals and discounts than might have been the case otherwise.

It will be interesting to see what the results of these launches will look like. Pinterest is clearly trying to take a chunk out of TikTok’s target market, which makes sense considering that TikTok has found a lot of success in marketing products to its users.

Ecommerce has been a main concern for most social media platforms. Major companies like Facebook have already seen quite a bit of progress on that front, but in spite of the fact that this is the case Pinterest is also making some headway that can keep it on par with its larger competitors. Pinterest is the clear underdog in this race, but that can give them a leg up because they don’t have any baggage left over from past controversies.

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